City of Stoughton Comprehensive Plan Update Plan Commission Meeting – December 12, 2016

Stakeholder Involvement Public Participation Plan Community Survey 573 responses, 10% response rate Community Visioning Workshop 44 attendees Plan Commission Meetings (3) Draft Plan Review Open House Joint Plan Commission - City Council Public Hearing

Key Consensus Points

Clear Priorities Redevelop riverfront industrial uses Redevelop vacant downtown buildings Attract new business and retail development Provide public space in redevelopment projects Increase public access to riverfront

Issues & Opportunities Lack of growth in number of families Lack of job growth Opportunities: Downtown growth Small business opportunities Potential to attract tech/manufacturing jobs Riverfront redevelopment, MillFab property

Stoughton Growth Rates by Decade: Community Growth Most survey respondents desired modest growth in the City over the next decade. 11% preferred a 40% growth rate or higher 19% preferred a 20% growth rate 28% preferred a 10% growth rate 25% preferred a 5% growth rate 14% preferred a 2% growth rate 3.3% preferred 0% growth rate (no growth) Stoughton Growth Rates by Decade: 1980s: 16% 1990s: 41% 2000s: 2% 2010s: 4-6% (expected) Generally there is a desire for a higher rate of growth than the City has experienced since 2000

New Residential Development Infill or redevelopment sites along the riverfront (including the MillFab site) Kettle Park West Linnerud property South of Kettle Park West Residential growth recommended in many locations at edge of City, but no clear consensus on location/ direction of residential growth (e.g. north side, south side, etc.)

New Commercial Development Infill or redevelopment sites along the riverfront (including the MillFab site) Linnerud property Downtown Kettle Park West Intersection of Van Buren (CTH A/STH 138) and Milwaukee Streets Intersections of major highways

Types of Commercial Development About 72% of survey respondents included additional neighborhood commercial and office uses (convenience stores, bakeries, hardware stores, doctor’s offices, etc.) in their top three. About 59% included technology services Close to 45% included regional commercial uses (Kohl’s Shopko, Target, discount superstores, etc.) Totals exceed 100% because respondents were asked to identify their top 3 uses.

New Industrial Development Northside Business Park Existing industrial area on the southeast side of the City, and expansion areas immediately to south and east Strong consensus on this one

Key Infill and Redevelopment Sites Riverfront (including the MillFab site) Numerous locations on Main Street, including Main Page Court and former Marathon Station I-K-I Manufacturing site “Old” Walmart site Rail corridor

MillFab Property

MillFab Property Public park, open space, or pedestrian plaza (58% of survey respondents listed this in their top three uses) Mixed use buildings up to 4 stories (47%) Neighborhood commercial and office uses (43%) Comments: Riverwalk and other public gathering spaces on the riverfront Restaurant Totals exceed 100% because respondents were asked to identify their top 3 uses.

Former Marathon Station (314 W. Main Street) Currently zoned for NB

Former Marathon Station (314 W. Main Street) Neighborhood commercial and office uses (60%) Mixed use buildings up to 4 stories (37%) Public park, open space, or pedestrian plaza (32%) Comments: Need a smaller-scale building compatible with surrounding neighborhood Currently zoned for NB Totals exceed 100% because respondents were asked to identify their top 3 uses.

Public Spaces Future public gathering places were suggested for: City’s growth area to the south Riverfront MillFab site Kettle Park West Linnerud property

Transportation Transportation issues were identified at many of the USH 51/Main Street intersections WisDOT study Support for bicycle lanes throughout the City. Strong support for off-street trails, particularly along one or both sides of the Yahara River

Park Facilities Needed Public river access for passive activities (e.g., river views, walking trails, riverside seating, outdoor dining, and music performance spaces) Identified as most-needed park facility in survey Carry-in boat launch opportunities identified in workshop

Yahara River There was strong support for keeping the river clean, notably: 70% supported “cleaning the streets more frequently to reduce the amount of garbage and debris running into the river” 70% supported “encouraging the City of Stoughton to acquire more riverfront property for parkland” Totals exceed 100% because respondents were asked to select actions all they supported

Lack of Consensus Where new neighborhoods should and should not be located Residential growth recommended in all directions at the City’s edge – no clear consensus on location Whether the City should encourage additional big box retail development

Takeaways Public wants to see city growth Public wants to see growth in quality jobs Continue to leverage City’s assets – downtown and riverfront Make Stoughton a great place to live, work, and play Redevelopment projects that involve river access Create attractive link from river to downtown Accelerate McFarland to Stoughton bike trail