Chad Haefele | March 3rd, 2010 1

Mobile Stats Plus 44 ‘other’ responses Data from Spring, 2009 2

Sample ‘Other’ responses: Cell phone Cheap free phone Braille Note Carrier pigeon Lame old phone :( My cheap phone that always has at least 2 bars 3

UNC Libraries’ mobile site walkthrough www.lib.unc.edu/m www.lib.unc.edu/m/plain + ‘View full site’ link 4

UNC Libraries’ mobile site walkthrough 5

Catalog 6

UNC Libraries’ mobile site walkthrough 7

Platform Decision Vs. 8

Platform stats – December 2009 http://metrics.admob.com/2010/01/december-2009-mobile-metrics-report/ http://arstechnica.com/gadgets/news/2010/02/google-makes-biggest-gain-in-smartphone-market-share.ars 9

Platform stats Market share (devices sold) Mobile web traffic share 41.6% 10% 25.3% 54% 5.2% 27% RIM (Blackberry) Apple + Android= Just 30.5% share, but 81% traffic! iPhone/iPod Touch Android 10

http://dclibrarylabs.org/ iPhone app code 11

iUI Code http://code.google.com/p/iui/ Mobile Site Generator: www.hiddenpeanuts.com/msg 12

Mobile site generator www.hiddenpeanuts.com/msg 13

Chad Haefele cHaefele@email.unc.edu www.hiddenpeanuts.com THANK YOU Chad Haefele cHaefele@email.unc.edu www.hiddenpeanuts.com 14