1. Building a mobile site at UNC Chad Haefele Emerging Technologies Librarian UNC Chapel Hill cHaefele@email.unc.edu

2. What I’ll be showing you A tour through the UNC Libraries mobile site An explanation of our framework: iUI A bit about a mobile site generator

3. Why now?

4. The Old Browser

5. The New Browser

6. Even Better

7. Why mobile?

8. User Survey Plus 44 ‘other’ responses Data from Spring, 2009

9. Sample ‘Other’ responses: Cell phone Cheap free phone Braille Note Carrier pigeon Lame old phone :( My cheap phone that always has at least 2 bars

10. Platform Vs.

11. Which platform? Market share – devices sold (July 2010) Mobile web use (August 2010) Anon. 2010. August 2010 Mobile OS Share. Quantcast Blog. September 3. http://blog.quantcast.com/quantcast/2010/09/august-2010-mobile-os-share.html. http://blog.quantcast.com/quantcast/2010/09/august-2010-mobile-os-share.html Anon. 2010. comScore Reports July 2010 U.S. Mobile Subscriber Market Share -- RESTON, Va., Sept. 15 /PRNewswire/ --. http://www.prnewswire.com/news-releases/comscore-reports-july-2010-us-mobile- subscriber-market-share-102969094.html.http://www.prnewswire.com/news-releases/comscore-reports-july-2010-us-mobile- subscriber-market-share-102969094.html

12. Source: http://blog.quantcast.com/quantcast/2010/09/august-2010-mobile-os-share.htmlhttp://blog.quantcast.com/quantcast/2010/09/august-2010-mobile-os-share.html

13. Java, Objective C Single platform Full hardware access (GPS, camera, etc) Can be used offline Tricky to get stats HTML, CSS, Javascript Multi-platform (maybe) Limited hardware access (GPS only) Requires web connection Standard webstats AppWebapp Platform: App or Webapp?

14. UNC Mobile site walkthrough + ‘View full site link’ www.lib.unc.edu/m

15. UNC Mobile site walkthrough

16. Catalog

17. UNC Mobile site walkthrough

19. http://www.flickr.com/photos/gullevek/155604654/

20. Framework iUI: code.google.com/p/iui/ code.google.com/p/iui/ www.lib.unc.edu/m

21. Device testing iPhone/iPod Touch

22. Device testing Android

23. iUI Code 12

24. Device testing Text only

25. Mobile site generator www.hiddenpeanuts.com/msg

28. Next steps: A catalog Priority 1: Get a clean data feed  XML feeds from ILS  Yaz / Z39.50 (http://www.indexdata.com/yaz)http://www.indexdata.com/yaz  Other solution – tap into DB directly somehow Harass your vendors!

29. Catalog: DIY (at UNC) Endeca, Endeca, Endeca! XML + php + Syndetics + iUI

30. Catalog: ILS solutions Airpac, from Innovative

31. Catalog: 3 rd party product Library Anywhere “Works with 90% of current OPACs.” http://www.librarything.com/ LibraryAnywhere http://www.librarything.com/ LibraryAnywhere

32. This is not the end Slides online: http://bit.ly/HaefeleASERLhttp://bit.ly/HaefeleASERL