Yatra is one of the leading online travel companies in India and committed to our mission of “creating happy travelers.” Since their inception in 2006, more than 4 million customers have used one or more of our comprehensive travel-related services, which include domestic and international air ticketing, hotel bookings, home stays, holiday packages, bus ticketing, rail ticketing, activities and ancillary services. With over 61,000 hotels contracted in over 1,100 cities across India, Yatra is India’s largest platform for domestic hotels. Yatra”, which means “Journey” in Hindi, is one of India’s most well-recognized and awarded brands. Yatra provide customer support at all stages of our customer’s journey – before, during and after. Yatra customer “touch-points” include our website, mobile platforms, retail stores, call centre's, a network of over 14,000 agents across India addressing the needs of a large fragmented market of travel agents and a portfolio of B2E clients across India employing over 1.4 million people.

Social media strategy : Yatra.com has entered into a partnership with OMLogic to enter the online and social media marketing space. OMLogic is a specialist in the online and social media marketing space. With this association, the online travel portal hopes to reach out to its target group with their appearance on websites such as Facebook, Orkut, Twitter and YouTube amongst others. With online media providing customers a platform to provide feedback instantly on products and services for a brand, Yatra.com feels its very important to be part of this growing medium in advertising. Commenting on the partnership with OMLogic, Bharat Malik, head online marketing, Yatra.com said, “We believe that our progression into the social media will enable Yatra.com to engage its consumers through newer and innovative ways. Yatra follows an integrated social media strategy across platforms. The Content Bucket includes a mix of high definition and engaging posts which cover the array of services brand offers along with this yatra launches campaigns and contests which are tailored according to recent offers and occasions. While the company tries its level best to interact and engage with the target audience of Facebook, Twitter, YouTube etc. Yatra also performed online marketing using different marketing strategy like google AdWords that helped the company grow rapidly.

 SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO basics. The use of keywords in SEO once meant everything to a campaign; Google collected data about a site solely based on the keywords that were present on its pages and in its links, and companies could measure their success based on how they ranked for their target keywords.

Growth Hacking: Growth Hacking means any company focusing entirely on growth or development of the organization or firm. It is usually an iterative process. Yatra use various growth hacking techniques and digital marketing techniques to promote , also to reach the audience through various ways. ex: Google analytics, SEO, CRO-conversion rate optimization, Email Marketing etc. Few Growth hacking and online marketing techniques which are used by Yatra are as follows : 1.Yatra.com will capture their customers through various offers and by giving flat percent discount’s. Customers will get attracted towards their flash offers which are mentioned on their websites. 2.Yatra will also focus on setting up referrals and encouraging word of mouth. 3.Yatra will reach out to their audience and engage through various platforms like facebook, YouTube, twitter etc. 4.Yatra also focuses on important content and offers they are posting on their website and use pop up’s to customers. 5.Yatra also encourage and focus on affiliate marketing techniques to build the customer list and also to expand their business through this affiliate marketing techniques by paying commission to the third party business.

Other innovative marketing idea’s by Yatra: 1.Yatra team creates innovative campaigns that get you the response you want. 2. Optimize their campaign for maximum results by focusing on specific geographies or sectors and also promote others to market with their platform. 3. Target the best deals and offers to their customers’ inboxes. 4.Partnered with other sites or businesses ,to promote their products or services and gain profits by promoting campaigns across yatra. 5. The Yatra.com gets more than 1,00,000 unique visitors a day and they encourage their affiliate partners to reach these potential customers.