Guerrilla Marketing.

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Presentation transcript:

Guerrilla Marketing

Other name for Guerrilla Marketing Ambush Marketing FACT: The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.

Definition: The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Jay Levinson (1984) “Guerrilla Marketing”

Objective of guerrilla marketing The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate BUZZ, and consequently turn VIRAL!

Examples: Intercept encounters in public places Street giveaways of products PR stunts (public relations) Any unconventional marketing intended to get maximum results from minimal resources.

Examples Aqua Teen Hunger Force BMW Mini-Cooper

Nuts & Bolts of Guerrilla Marketing Inexpensive Generally geared for small businesses The main focus is on Imagination and creativity…NOT MONEY!

Examples:

Video http://www.youtube.com/watch?v=QlBMF1MvAGY