Supplierday Danish products to Germany

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Presentation transcript:

Supplierday Danish products to Germany 30-03-2017 Supplierday Danish products to Germany

Netto Germany Agenda: Germany and German Market Netto in Germany Why Danish Products?

1. Germany and German Market Facts: 80,56 Mio. inhabitants 357.111 km² area 226 inhabitants/km²

1. Germany and the German Market Area of Netto Germany 350 Stores in 8 Regions Population: approx. 14 Mio. in our area 26 115 98 3 50 32 26

1. Germany and the German Market Strong Competition Schwarz Group Kaufland & Lidl EDEKA Group Edeka & Netto Marken-Discount Aldi Nord & Aldi Süd REWE Group REWE & Penny

1. Germany and the German Market East Germany, Turnover total in Mio. € Quelle: Nielsen Haushaltspanel (Homescan) | Gesamtausgaben in Ostdeutschland | Discounter = ohne Real und Kaufland | KJ 2013 vs. 2012

1. Germany and the German Market East Germany, Turnover total in Mio. € Quelle: Nielsen Haushaltspanel (Homescan) | Gesamtausgaben in Ostdeutschland | Discounter = ohne Real und Kaufland | KJ 2013 vs. 2012

1. Germany and the German Market Discount Market Share 44% Supermarkets show price entry on Discount Level More Brands even in Harddiscount Specialist Stores for Beverages, Organic Food Regional product have high importance in Germany

2. Netto in Germany Founded in Juli 1990 HQ in Stavenhagen (MV) Second DC in Wustermark since 2005 350 Stores 4.800 employees (70% Women)

2. Netto in Germany Assortment based on german products Private Label and brands Price level matches Aldi & Lidl Regular Assortment: approx. 1.500 Products - to cover 90-95% of the customers daily needs SPOT: around 300 Products per week Food (67%), Nonfood (33%) to widen customers choice and create weekly excitement

2. Netto in Germany Focus on Fresh - daily delivery of fruit & vegetables Focus on Regional products Additional Baker‘s and Butcher‘s inhouse Weekly leaflet with promotions starting on Monday, Thursday and Saturdays New Stores Size average 760 m²

3. Why Danish Products To grow in a market of hard competition it is not enough to have the basic price entry Being different is the key! In a positive and unique way Offering more value for the customers - regional products - added value private label products - trends & innovations - and…

3. Why Danish Products Authentic Danish food With genuine danish products we create another attractive difference to our main competitors Aldi & Lidl Underlining our danish roots

3. Why Danish Products

3. Why Danish Products Leaflet from this week: