1. 1 A Service ALDI INSIGHT DECK Growth markets and strategic initiatives June 2013 MATTHIAS QUECK Research Director

2. 2 1.Introduction 2.Major Strategic Initiatives 3.Key Markets 4.Conclusions & Implications 5.Further Reading Contents All data correct at time of publishing.

3. 1. Introduction

4. 4 Corporate Structure Discount stores Aldi, United Kingdom Hofer, Slovenia Hofer, Austria Aldi Süd, Germany Aldi, Hungary Source: Planet Retail Aldi Suisse, Switzerland Aldi, Ireland Aldi, US Aldi, Australia Depending on size, each country company has between one and 35 legally independent regional branches. Unternehmensgruppe Aldi Nord, Essen, Germany Unternehmensgruppe Aldi Süd, Mülheim an der Ruhr, Germany I N T E R N A T I O N A L C O-O R D I N A T I O N B O A R D Supermarkets, USADiscount stores, Europe Aldi, France Aldi (Nord), Germany Aldi, Netherlands Aldi, Belgium Aldi, Luxembourg Aldi, Denmark Aldi, Spain Aldi, Portugal Aldi, Poland Trader Joe’s I N T E R N A T I O N A L C O-O R D I N A T I O N B O A R D Germany-based Aldi, divided into Aldi Nord (North) and Süd (South), is the world’s leading hard discount grocer and the inventor of this concept. It has a single-format strategy with a presence in Europe, Australia and the US, where Aldi Nord also owns Trader Joe’s supermarkets. Aldi is focused on efficiency and cost control through limited assortments, limited services, low prices, small footprints and private labels.

5. 5 Global: Aldi’s global presence is largely limited to developed markets in three continents. ActiveWithdrawn Western EuropeCentral Europe Aldi Nord Banners: Aldi, Trader Joe’s Aldi Süd Banners: Aldi, Aldi Süd, Aldi Suisse, Hofer