A look at good design What Makes a great logo?.

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Presentation transcript:

A look at good design What Makes a great logo?

The Breakdown

Simple A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn.

Memorable An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.

Timeless An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 10, 20, 50 years?

Versatile An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats. Ask yourself; is a logo still effective if: Printed in one color? Printed on the something the size of a postage stamp? Printed on something as large as a billboard? Printed in reverse (ie. light logo on dark background)

Appropriate How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & color scheme. This would not be so appropriate for a law firm.

How to build a brand A logo derives its meaning and usefulness from the quality of that which it symbolizes. If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned. ~ Paul Rand

Successful redesigns What’s different and what’s good about the change?

Successful redesigns What’s different and what’s good about the change?

Successful redesigns What’s different and what’s good about the change?

Logo Redesign Activity Work with a partner to redesign a logo List what’s wrong with it on the handout Using Illustrator ONLY redesign the logo Save the file and share it in Google Drive with me lscavelli@scarsdaleschools.org

Resources Logo Lounge https://www.logolounge.com/ Logo Pond https://logopond.com/ Logo of the Day http://logooftheday.com/