Tour leaders training Introduction to tourism Tourism in the Philippines Cultural diffferences Doing business in the tourism industry Public speaking

Introduction to tourism

What is tourism? Going somewhere else than your usual living place Doing something different than your usual activities Doing this for enjoyment People doing this are called tourists

Tourism in the Philippines

Where do tourists come from?

Tourists 2013 4.7 million international tourists

Why do people travel?

Why do people travel? Discover the world See how people life Experience new culture Do something different Relax

Types of tourists Tourists have different motives to travel Different types of tourists

Types of tourists Ecotourism Travelling to natural areas Sensitivity towards local cultures and nature Sustainable benefits to local community

Types of tourists Adventure tourism Exploring new places Being active (adventure sports) Taking risks

Types of tourists Beach tourism Relaxing Doing water sports, snorkeling, diving

Types of tourists Cultural tourism Learning about other cultures Interested in heritage sites, musea, arts, architecture, etc Sightseeing

Types of tourists Health tourism Focussed on health and relaxing Wellness, yoga, medical reasons

Why do tourists book a tour?

What would tourists like to see on the tours?

During the tours Explain tourists the Filipino life and culture Show tourists how people life Bring tourists in contact with the locals Try to show tourists the differences with their culture

When you know what tourists want, you can offer something that satisfies them

Any questions?