1. Tour leaders training Introduction to tourism Tourism in the Philippines Cultural diffferences Doing business in the tourism industry Public speaking

2. Doing business in the tourism industry

3. What is profit? Profit is the money that is made in a business, after all the expenses and costs are paid.

4. Profit can be used To develop new products/tours For marketing activities

5. What are the expenses and costs of Smokey Tours?

6. In the case of Smokey Tours you would say that… Money from the tours – costs = profit

7. But… There are still some other costs and expenditures like - Phone - Interne -Marketing -Materials (boots, bikes, tshirts, etc) -Website

8. So in the end… there is hardly any money left

9. Factors that influence the profit Price of the tours Marketing strategy Business costs Tourist numbers Added value services

10. Selling souvenirs Passport holder 250 php Chris wallet350 php Clare wallet450 php Make-up bag250 php Tags200 php Jeepneys medium500 php Jeepney key hanger 250 php Phone covers 75 php Post cards 300 php

11. How to sell souvenirs? Take the bag with souvenirs to the roof Show the souvenirs to the tourists Explain that the souvenirs are made by the local community Tell that they can help the local community by buying the souvenirs

12. How would you sell souvenirs to tourists?

13. Next week Topic: public speaking Elevator pitch: short presentation about who you are and what you are doing

14. The elevator pitch Doing business in the tourism industry