Presented by Jim McComb Candidate Campaign Presented by Jim McComb

Who is Jim McComb? Volunteer, numerous campaigns at the local, state and national levels (1960 – present) Chair, Oregon Young Republicans (late 1970’s) Member, Marion County (OR) Republican Central Committee (1970’s and 1980’s) Managed Oregon primary campaign for George HW Bush in his first run for President (1980) Oregon Delegate to Republican National Convention (1980) Elected to two terms in the Oregon House of Representatives (1980’s)

Building a Campaign Identify and understand your core values Come to terms with your limitations Don’t be afraid to ask people for their time and money Identify the issues about which the voters have the most passion and commitment Educate yourself thoroughly on those issues and develop a specific position on each issue and a substantive proposed solution on each issue Build a cabinet of key advisers and experts Understand the five drivers of human behavior

Building a Campaign Identify those most likely to support you and why Identify those least likely to support you and why Identify those who are truly undecided and why Develop and communicate a value proposition Define your approach Build/execute business plan Marketing Finance Legal IT Operations Research

How to Get Involved in a Campaign Call a candidate (or more likely, their volunteer chair or campaign manager) you believe in and volunteer Volunteer to use a specific skill you have on behalf of the candidate Walking / stuffing / telephoning / driving Leadership Organization Writing Research Social media IT

How to Select a Candidate Evaluate ALL candidates for a position What is the person’s character? What are the person’s core values? What does the person believe and want to do about the issues that are most important to you? What skills and abilities does the person possess? (i.e. leadership, collaboration, listening, innovation, strategic thinking, etc.) Does the person inspire me to: Vote for them and not against someone else Send them a donation and/or ask others to vote for them Work for a result that both the candidate and I care about Believe in the validity of our system of government

Types of Elections Referenda Ballot measures Tax bases Boards Judicial City County State National Non-partisan Partisan

How Can You Get Involved? Vote (but educate yourself about all sides first) Call a candidate you believe in and volunteer to use skills you have on behalf of the candidate Writing Research IT Social media Leadership / organization Walking / stuffing / telephoning / driving Start a blog or host an Internet radio show Write opinion pieces on political sites like Huffington Post or Town Hall

How Can You Get Involved? Get involved in a political party Run for County Central Committee (precinct committee person) Run for delegate to a national convention Join a college or post-college political club Attend party meetings Work in the party office Run for public office District boards (schools, fire district, water district, etc.) College and university boards of trustees City Council or Mayor County Commission or Board of Supervisors County offices (treasurer, assessor, recorder, sheriff, coroner, etc.) State legislature Statewide office (Governor, Secretary of State, Attorney General, etc.) National office (US House, US Senate, President)

Why Vote? Does It Really Matter? Women got the right to vote . . . by one vote Andrew Jackson lost the Presidency . . . by one vote John Tyler was nominated for Vice President . . . by one vote Rutherford Hayes won the Presidency . . . by one vote Andrew Johnson avoided removal from the Presidency . . . by one vote