RTV 3007 • Intro to Television NEW TV RTV 3007 • Intro to Television

NEW TV On-Demand Web Video Services Netflix Amazon Hulu iTunes Rebroadcasters

New tv commonalities Work on some variation of IP (Internet Protocol) Viewership is about 80% TV content Not reliably included in ratings and share estimates Big users of Internet bandwidth

Top broadband use

ON-DEMAND (cable tv) First developed as Near Video on Demand in the 1990s Recently growing. About 3% of total TV viewership. Some ratings include on-demand viewings within 3 days of original broadcasts. Includes original ads for about 3 days, then switches to shorter ads.

ON-DEMAND (cable tv) Cable companies love on-demand: keeps customers tethered to cable. Comcast customers watch 400 million hours per month Networks like on-demand: they can keep their fragmented “appointment TV” together by offering more flexible scheduling

Web video services Netflix Amazon Instant Video Hulu & HuluPlus iTunes

Web video services Web Video Services pay content producers for rights to shows Netflix, Amazon & Hulu are available on most “smart” platforms: computers, tablets, phones, streaming TV devices, smart game consoles, smart TVs, smart blu-ray players iTunes is only offered on Apple products (except computers)

Web video services – let’s get real

netflix Established 1997 as DVD delivery system 2007 – 1 billion DVDs delivered 2008- Netflix begins switch to online services 2010 – Netflix ceases to be top US postal customer and becomes top user of Internet bandwidth 2013 – 30 million US subscribers, 40 million worldwide

TV shows – 80% of Netflix viewership Original programming Netflix programming TV shows – 80% of Netflix viewership Original programming House of Cards – 2013 Orange Is the New Black – 2013 The Defenders (Marvel TV) – 2015 Repurposed TV Arrested Development – 2011 Netflix does not release ratings.

Amazon instant video About 2% of Web video services in US Much larger database of movies & TV shows than Netflix Mostly Pay-Per-View: Current TV episodes are available for $1.99 ($2.99 for HD) Current movies are available for $3.99-$14.99

Amazon instant video Original Programming Amazon Studios Alpha House - 2013 Betas – 2013 Several series for children Amazon Studios Anyone can submit a script or video pilot Projects are reviewed by Amazon & Internet audience 12 projects have been funded, including Betas

Shows on-demand TV shows (with ads) HULU & HULU PLUS Shows on-demand TV shows (with ads) Also features clips, trailers, behind-the-scenes Mostly broadcast networks (but cable increasing) Hulu plus access on more devices, more content Original Programming Battleground - 2012 A Day in the Life - 2012

itunes Flies below the radar in most mentions of Web video services Biggest music vendor in the US since 2008 “Rents” access to movies & TV shows with option to “own” as part of FairPlay rights management system. Not in the original TV programming business (yet)

REBROADCASTERS Rebroadcasters “re-broadcast” TV and cable networks live over the Internet Many illegal rebroadcasters have been shut down Broadcast & cable networks fight the legal ones Aero uses (legal) mini transmitters to transmit broadcasts over the Internet NFL has threatened to move games to pay-only TV

THE EVOLUTION OF TV SETS