Semiotic Design Last lecture we sampled a evaluation of the reversi game. Today Oct 27 we will invent and design a sign language for the reverse game. Ulab

Goals: The representations of the sign The associations of the sign The meanings of the sign Denotation Connotation The Medium (way that the interface object will be transmitted – will any sound be used?) Let’s review these subjects Ulab

Incorporating the basics of semiotics: Signifier, Signified, Sign Symbolic, Iconic, Indexical signs Denotation and connotation Metaphor and representation Codes, ideology, demographic

Basics of Semiotics “Semiotics” The study of signs, representation (simulation/metaphor), codes, and emergent ideologies. This provides a model of understanding of the meaning of a cultural artefact or event.

Basics of Semiotics “Signs” Signifier: any material thing that signifies, e.g., words on a page, a facial expression, an image. Signified: the concept that a signifier refers to. Together, the signifier and signified make up the Sign: the smallest unit of meaning. Anything that can be used to communicate (or to tell a lie).

Basics of Semiotics “Signs” Symbolic (arbitrary) signs: signs where the relation between signifier and signified is culturally specific, e.g., most words. Iconic signs: signs where the signifier resembles the signified, e.g., a picture. Indexical Signs: signs where the signifier is caused by the signified, e.g., smoke signifies fire.

“Denotation and Connotation” Basics of Semiotics “Denotation and Connotation” Denotation: the most basic or literal meaning of a sign, e.g., the word "rose" signifies a particular kind of flower. Connotation: the secondary, cultural meanings of signs; or "signifying signs," signs that are used as signifiers for a secondary meaning, e.g., the word "rose" signifies passion.

“Metaphor/Representation/Simul ation” Basics of Semiotics “Metaphor/Representation/Simul ation” These are all a kind of connotation where in one sign is substituted for another with which it is closely associated and used to refer to something that it does not literally denote in order to suggest a similarity.

Messages – look at your book in Chapter 3 – Jakobson’s Communicative functions: Channels, messages, senders, receivers, and codes. A sender transmits a message to a receiver through a channel. The message is expressed in a code and refers to a context. Ulab

Sign Relationships - associations Our language have established relationships Model-object building model – real building cause and effect fire… heat producer – artifact author and a book source – product hen and an egg instrument-product carving knife and a wood carving object  act Nail and the act of hammering instrument act Pen and the act of writing agent act baker and the act of baking Ulab

More established relationships: 9. agent instrument driver and a car 10. partwhole sail and a ship 11.actcomplex act act of heating and the act of distilling 12. central factor institution stage and the theater as an institution 13. containercontent beer mug and beer 14. localityoccupant city and its residents 15. costumewearer army uniform and army soldier 16. experienceconvention sensation of cold and a low thermometer reading 17. manifestation-definition car moving fast and a car commonly considered as capable of high speed 18. possessorpossession rich person and wealth 19. office holder office person serving as president of KSU and the office of the KSU president Ulab

Let’s start with arriving on the game http://www. gamesforthebrain Ulab

Moving the mouse around the board and see changes…. When but when This is the designed deputy for the existing game. Ulab

For today please create your deputy with another student that you have never talked to. 1. Brain storm on what you want to communicate to the user. Give at least 3 alternatives 2. Draw simple representations of the sign you want to deliver in the screens. Address the real estate of the interface and how you propose to use. Include your reasoning. Address the colors, shapes, etc. Make a state chart of your sign with each type of representation. 3. The associations of your sign Give the different representations with associations by creating a word clouds The meanings of the concept’s different “looks” Denotation Connotation The Medium (way that the interface object will be transmitted – will any sound be used?) Messages – look at your book in Chapter 3 – Jakobson’s Communicative functions Ulab