1. COM 251 Introduction to electronic media
Denesi, Chapter 1
The mediated world
Representation: the process of recording ideas, knowledge or messages in a physical way (semiotic theory)
Semiotics: the theory of signs (signification)
Signifier (what it is) = SIGN (Referent in the real world
Signified (what it means)

3. COM 251 Introduction to electronic media
Denesi, Chapter 1
The mediated world
Communication Modes Across Time
Orality – Literacy – Secondary Orality (Media Literacy)
Analog
Digital

4. COM 251 Introduction to electronic media
Denesi, Chapter 1
The mediated world
Basic Notions
Mediation – selection of images from the “real” world (how does the medium represent the world)
Messages – layers of meaning (binary oppositions)
Information – content v. meaning
Communication – Encoding/Decoding (process)