Market Growth Context – Where would you bet your company’s future? WHY HPE SYNERGY? Market Growth Context – Where would you bet your company’s future? Core/Traditional CIO Cost Discussion Cloud Native/Software Defined CDO Innovation Discussion 1% CAGR 33% CAGR £14.4bn  2019 £1.75bn  2019 £144m / £577M

Operating Models – Hybrid Will Win

Inside forces are pushing you to evolve

Application optimized A new category of infrastructure is needed Simplify Infrastructure as a Service Hardware & Software architected as one Fluid IT Software defined everything Physical, virtual and containerized workloads Composable Simplify deployments Remove complexity by eliminating SAN Fluid virtual IT Software defined storage Virtual workloads Hyper-converged Improve staff productivity Masks some complexity with people and software Preconfigured physical IT Hardware defined Targeted workloads Converged Siloed Infrastructure Complex processes Static, siloed IT Silo defined Physical, virtual, and containerized workloads Traditional Application optimized Composability HPE Synergy is the first solution available that is designed to provide full composability Operations optimized

HPE Synergy – Supports both traditional & cloud applications

What is composable infrastructure? HPE Synergy: Demystified

How do I optimise Synergy? Customer Requirements Synergy Benefits Optimise Core Cost reduction Data centre modernisation or consolidation Eliminate siloed management Reduced TCO vs. traditional infrastructure Investment protection, platform for today and tomorrow Hybrid Cloud Speed to market Agility – scale up and down quickly Pay for what for what I use Achieve benefits of cloud with improved economics vs public cloud Retain control over data, security and availability Industry leading open platform with tight integration with cloud native ecosystem Agile DevOps Accelerate app development Optimise infrastructure for popular automation tools (Docker, Chef etc.) Eliminate shadow IT

Analyst View Points Is HPE Synergy on the correct Trajectory? “The bottom line: Compared with traditional IT, Composable Infrastructure significantly reduces time-to-market, enabling innovative new revenue streams, and protecting existing revenue from competitive actions.” “Synergy will appeal to those looking to try newer styles of IT without ditching their tried-and-true existing practices. Hybrid cloud and continuous DevOps projects that stretch out to public cloud infrastructure are the likely early deployment cases.” The good news for IT leaders is that composable infrastructure is a future-facing approach to engineering the data center. You can build a roadmap that supports both traditional workloads on your existing infrastructure and new apps that were built for scalability and rapid deployment in the cloud.

Gartner Magic Quadrant Source: Gartner, Magic Quadrant for Integrated Systems 10 October 2016,  G00291000 Analyst(s): Andrew Butler | Philip Dawson | Julia Palmer | George J. Weiss | Kiyomi Yamada This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from HP: http://www.gartner.com/reprints/hp-essn?id=1-2EEWKHH&ct=150504&st=sb Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.