Internet Marketing Module 4 Assignment

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Presentation transcript:

Internet Marketing Module 4 Assignment By Ashish Gulia IIM Indore

Brand Choosen -Edupristine About – Edupristine offers online and classroom coaching for various courses like CFA,CPA ,FRM , Digital Marketing , analytics etc. It has strong presence on Online platform and offers courses in many others countries .

Social Media Strategy Edupristine has a strong presence on social media and uses the strategy of Disguise Marketing .It uses the name IHFCP(International Hub For Commerce and working Professionals ) for all social platforms to drive higher traffic and build a trust with the audience .It engages the audience by posting related content to its offerings and builds its emailing list from the same . Social Media Statistics Email Marketing list –10,000+list (internal sources ) Facebook Page -31,000 Likes Twitter -271 Followers -162 Tweets (yet to explore ) Instagram -4850 Followers ,52 Posts

Engagement Edupristine Logo

SEO Rank for Relevant Keywords Keyword Rank CFA Coaching 3rd(7th If including Paid Ads} Digital Marketing Courses 8th (12th If including paid Ads) Best Coaching Institute in 1st –Paid Mumbai for finance and accounting courses

Growth Hacking Tools on Website

1)Free Downloads –Free Videos and other materials on various courses 2)Sign Up Forms for building E-mail Marketing List 3)Live Chat –For Interacting with audience 4)Forum –For open Discussion and doubt clearance 5)Google Analytics –for measuring traffic on site (internal source ) 6)Testimonials 7)Corporate Relationship –For Gaining Credibility

Other Innovative Internet Marketing Edupristine uses free career counselling as a way to generate leads and then acquire more customers .One innovative techinque which they are using is Instagram Marketing –Not just to increase brand awareness but to generate leads and make profits with little investment .

Edupristine started their instagram profile by posting content which was interesting and related to their target audience .Slowly as the no. of followers grew –the content ensured that right audience is following the profile .As the no. of followers reached a critical no.(2000 original followers ) ,posts were designed in accordance with the courses available and leads were generated .Till date -1/5/16 Edupristine has not used its LOGO in any of the posts but is still converting leads into customers .