PRESENTING SPONSOR OF CYCLONE FOOTBALL – SPONSORSHIP PACKAGE

PRESENTING SPONSOR OF CYCLONE FOOTBALL As presenting sponsor, Wells Fargo will be the face of football to Cyclone fans. This package brings unique opportunities for Wells Fargo to bring the excitement of Cyclone football to Cyclone Nation. Wells Fargo will have the opportunity to sponsor the following assets: Original Web Series – Cyclone X’s & O’s Wells Fargo Cyclone Chat Press Conference Backdrop & Microphone Practice Jersey Patch Weekly Live Chat Series Cyclone Rewards Program Football Schedule Poster Score Updates

ORIGINAL WEB-SERIES CYCLONE X’s AND O’s Beginning with the 2015 football season, fans can immerse themselves in Iowa State Football like never before! Going beyond the in-venue stadium experience, an engaging weekly fall update will connect fans to the world of Cyclone football opening the players, coaches, and organization to exclusive look behind-the-scenes X’s & O’s Original and exclusive behind-the-scenes content produced weekly Features coaches, players, and Cyclone Football experiences from inside the locker room and to on the field Thousands of fans will consume AND engage with Cyclone football on cyclones.com, YouTube, Facebook, and Twitter channels; and at the the stadium on Cyclone Game Day! *SELLING POINTS* - Reference these with your clients! The Content Fans Can’t Get Anywhere Else! Each week Cyclone fans can expect a new episode of “Cyclones X’s & O’s”. Going “Viral” These videos fulfill fan demand for behind-the-scenes, compelling content when interest is at its peak (e.g. following a big Cyclone victory) and carry the potential to go “viral”

WEEKLY LIVE CHAT SERIES WELLS FARGO CYCLONE CHAT During the 2015 football season fans can connect directly with Cyclone Football coaches and personalities to connect with a large, supportive fan base. Through a Google Hangout platform fans can live-stream Cyclone Football staff interviews and submit questions for the staff to answer in real-time. The Weekly Live Chat Series gives Wells Fargo continued visibility and a unique chance to engage fans besides on gamedays. How do I position the social media promotion similar to the X’s & O’s slide

WEB SERIES & WEEKLY CHAT PROMOTION PROMOTIONAL PACAKGE INCLUDES: The presenting “Cyclone X’s & O’s” and the “Wells Fargo Cyclone Chat” sponsorship package includes the following promotional assets throughout the season: SPONSORSHIP IN WEB SERIES: Branded title graphics Branded lower-third graphics Pre-Roll Sponsor bug PROMOTION & MEDIA – IN-VENUE: Video board features and PA reads Web series video highlights PROMOTION & MEDIA – DIGITAL ROS banner impressions Content sponsorship of Cyclone X’s & O’s Social Engagement campaign Weekly social promotion (including :15 and :30 teaser videos) User generated content (UGC) driving participation and data collection EMAIL BLASTS Weekly co-branded marketing for web series Radio: Live game broadcast and coaches show

LOGO RECOGNITION PRESS CONFERENCE BACKDROP & MIC Wells Fargo will sponsor the co-branded press conference back drop and press conference microphone flag. These assets provide TV, web, and social visibility for all Iowa State football press conferences and post-game interviews as well as in the weekly “Wells Fargo Cyclone Chat”.

LOGO RECOGNITION PRACTICE JERSEY PATCH Wells Fargo will have logo representation on the football practice jerseys. This asset provides logo recognition at all practices and will be seen in any pre or post practice interviews as well as on the “Cyclone X’s & O’s” web series. The practice jersey patch sponsorship will give Wells Fargo exposure on local media news, digital media, cyclones.com, and other social media outlets.

CYCLONE REWARDS PROGRAM Cyclone fans can earn points and win prizes based on the amount of football events they attend. Fans simply download the Cyclones Reward app and earn points by scanning in at the various football events. Fans can also link the app to their social media and earn points using designated hashtags.

CYCLONE REWARDS PROGRAM CYCLONE REWARDS PROGRAM LANDING PAGE There will be a designated landing page on cyclones.com that houses all assets of the Cyclones Reward Program. On this page fans can see upcoming athletic events, redeem points at the prize store, see leaderboard updates, and much more!

CYCLONE SCHEDULE POSTER PRESENTING SPONSOR OF THE 2015 SCHEDULE POSTER Wells Fargo will be the presenting sponsor of the Cyclone’s official schedule poster for the 2015 Season Posters will be available at games in the fan fest area and Wells Fargo locations

SOCIAL MEDIA SCORE UPDATES Wells Fargo will be the presenting sponsor of the Cyclone Football score updates. Wells Fargo will receive logo inclusion on Facebook, Twitter, and Instagram posts either prior to or after each Cyclone Football game. This opportunity will continue to provide Wells Fargo with tremendous branding and association with Iowa State University.

SUMMARY & INVESTMENT INVESTMENT LEVELS PRESENTING SPONSOR OF CYCLONE FOOTBALL PACKAGE ORIGINAL WEB SERIES– CYCLONE X’S & O’s List specifics… WEEKLY LIVE CHAT SERIES – WELLS FARGO CYCLONE CHAT PRESS CONFERENCE BACKDROP & MIC PRACTICE JERSEY PATCH CYCLONE REWARDS PROGRAM FOOTBALL SCHEDULE POSTER SCORE UPDATES INVESTMENT LEVELS 1-Year $000,000 2-Year $000,000 3-Year $000,000 TOTAL $