45% 53% 48% 56% 68% 59% OF OUTDOOR ENTHUSIASTS IDENTIFY AS TECH GEEKS OF COMBAT SPORTS FANS IDENTIFY AS MUSIC EXPERTS 48% OF GAMERS IDENTIFY AS AVID FILM FANS 56% OF TV VIEWERS IDENTIFY AS DINING ENTHUSIASTS 68% OF STYLE CONSCIOUS MEN IDENTIFY AS AUTO ENTHUSIASTS 59% OF COMIC BOOK READERS IDENTIFY AS SPORTS FANATICS Source: ComScore Plan Metrix, Q1 2014

2.2x 2x 2.5x 2x Alpha ● Influencer / ‘al-fuh in-floo-uhns-er’ / A dynamically informed trend arbiter who ignites conversation with infectious devotion to his interests. He amplifies insider knowledge, empowering his connections and validating their passions. 2.2x 2x More likely to More likely to frequently advise others on clothes/ fashion first among friends to see the latest movie 2.5x 2x More likely to More likely to own 2 cars and will likely buy another car soon share content via social media sites Source: ComScore Plan Metrix, Male 18-34, Q1 2014

Frequently advise others on different topics #1 against competitors Share their opinions via social media #1 against competitors 81M Total Monthly Video Views #1 against competitors Consider themselves influential/trendsetters #1 against competitors Source: ComScore Plan Metrix/Video Metrix Key Measures, Male Audience, Q1 2014 *Competitors – Complex, IGN, Vice, AskMen, Break, TSN.ca, & Heavy

10.1+ AVG. MINUTES PER VISITOR 3.5M+ SOCIAL POPULATION #1 ACCESS MOBILE MEDIA (WEB/APPS) Source: ComScore Key Measures / Plan Metrix, Q1 2014 * Complex, IGN, Vice, AskMen, Break, TSN.ca, Heavy

JAN FEB MAR APR-JUL APR-OCT JUN-JUL AUG-SEP SEP-OCT SEP-NOV NOV-DEC New Year, Big Events: CES, Sundance FEB Romance Guy’d, Sports Fever MAR College Madness, SXSW APR-JUL Spring/Summer Entertainment APR-OCT Summer Grilling Guy’d, Music Festivals JUN-JUL Major Entertainment Fests: Comic-Con & E3 AUG-SEP Back to School, PAX Prime, X-Games SEP-OCT Fall Food & Beverage SEP-NOV Fall Festival Lineup NOV-DEC Holiday Shopping NOV-DEC Best and Worst of 2014