Collegiate DECA Membership Connects the Classroom to the Boardroom

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What is Collegiate DECA? Collegiate DECA is a student driven organization that values competence, innovation, integrity and teamwork. We prepare students for careers by integrating skills learned in the classroom into real world experiences. We provide our members opportunities for personal and professional growth through leadership development, community involvement, and competitive events. Our students major in a variety of academic programs with a strong focus on business-related fields. Collegiate DECA conferences and other activities give students unique access to internships, scholarships, and professional networking.

Program Areas Collegiate DECA programs are clustered around FIVE academic areas: Business, Management & Administration Marketing & Communications Hospitality & Tourism Finance & Accounting Entrepreneurship

Membership Benefits Curriculum Enhancement Career Focused Experience Chapter Activities Competition Teams Career Focused Experience Mentor & Internship Opportunities Local Business Presentations Professional Development Local, State & National Leadership Programs Practice Business Etiquette & Public Speaking Networking Travel Opportunity Collegiate Leadership Academy State/Provincial Conferences International Career Development Conference Review photos

Curriculum Enhancement Career focused activities and competitive events with role plays, case studies & prepared event presentations. Sports & Entertainment Marketing Fashion Merchandising & Marketing Finance, Accounting & International Business Advertising, Sales & Marketing Restaurant & Food Service Hospitality & Tourism Human Resource Management Culinary Arts, Restaurant & Food Service Entrepreneurship Business Law & Ethics I

Career Focused Experience Collegiate Leadership Academy Experience Leadership Behind-the-scene Tours of Companies Team Case Studies International Career Development Conference Competitive Events Business & Industry Presentations Career Panels Employment Opportunities Networking National Management Institute Culinary Management Institute Entrepreneurship Challenge

Travel Opportunities Collegiate Leadership Academy Industry Tours Professional Networking International Career Development Conference Professional Development Academies National Management Institute Culinary Management Institute Entrepreneurship Challenge

Collegiate Leadership Academy Visit some of New York City's most prominent corporations and meet with notable industry leaders. Come to compete. Come to learn. Come to network for your career success. And most importantly - come to have fun! Conference Dates: Nov 9-12, 2017 New York City

Annual State Career Development Conference Compete in two of over 20 different competitive events and stake your spot on the stage in Jackson and Pearl, MS Network with judge professionals from business and industry. Meet your peers from other Mississippi chapters and see who will represent Mississippi at the International Conference Elect your 2018-2019 State Action Team January 31- February 1, 2019

International Career Development Conference Engage in challenging learning activities, receive recognition for your competitive achievements, and expand your peer and business networks! So much to see & do in Anaheim, California! April 11-14, 2018 (Arrive on the April 10 and depart April 15 for home)

Professional Development Professional Skills Work Ethic & Accountability Professional Dress & Attitude Written & Oral Communication Workshop Opportunities Leadership Development Seminars & Events Committee Participation Chapter, State, and National Officer Positions

Business Community Involvement National Advisory Board Companies Internships & Job Opportunity Career Fair & Job Placement Network with Business Professionals

Resources Recruit & Grow! Recruiting PowerPoint Presentation Membership Video Chapter Resources Section on www.collegiatedeca.org Competition Preparation On-Campus Toolkit Event Samples The Well-Rounded Membership Experience Leadership Passport Program The LOOP PHOTOS NEEDED

National Advisory Board

National Advisory Board

National Advisory Board

Meet the 2017-18 State Officers From Left to Right: Austin Daher, Vice-President; William Bracken, President; Jordan Curry, Chair of the Board; and Steven Miller, Vice-President

Meet the 2017-18 National Officers From Left to Right: Front Row: Vice-President: Joe Esposito, President: Jake Jardine, Vice-President: Paul Averhart Back Row: Vice-President: Darcie Hill and Vice-President: Joshua Koshy

2016-17 ABC Strategic Membership A – Approach How many people do you need to recruit? What is the caliber of people you need to recruit? B – Belonging What motivates people to become a DECA Member? C – Cast a Wide Net Broad-based strategy for membership recruitment D – Direct Asks Targeted strategy – in-person invitations, personal letters, etc. from your students.

2017-18 Collegiate DECA Events Choose ONE: Business Simulations – Must take test in addition to role play – Individual events Accounting Banking/Financial Services Corporate Finance Fashion Merchandising and Marketing Hotel and Lodging Restaurant and Food Service Management Retail Management Travel and Tourism Case Studies – Role Play only Business Ethics – Team of Two Business-to-Business Marketing – Team of Two Event Planning – Team of Two Financial Statement Analysis – Team of Two Human Resource Management – Individual Event International Marketing – Team of Two Marketing Management – Individual Event Sales Management Meeting – Individual Event Sports and Entertainment Marketing – Team of Two

2017-18 Collegiate DECA Events Prepared Business Presentations Advertising Campaign – 1-3 Participants Business Research – 1-3 Participants Emerging Technology Marketing Strategies – 1-2 Participants Entrepreneurship (Starting a Business) – 1-3 Participants Entrepreneurship (Growing a Business – must show legal proof of ownership) – 1-3 Participants Professional Sales – Individual Participant Choose ONE: Culinary Arts Academy – 3 participants Stock Market Game – 1-3 Participants

2017-18 Collegiate DECA Reminders All Collegiate DECA written events will have a maximum of 15 content pages allowed (not necessarily including appendix.) All Collegiate DECA written events will have TWO evaluation forms. One for the written entry and one for the oral presentation. Each is worth 50 points. An executive summary has beem added to the Advertising Campaign Event. The position statement has been removed. Executive summaries for all written events will be 1-2 pages in length. Single Space is OK. In all case studies and business simulations, a personal or laptop computer/handheld digital devices, resources, and outside materials can be used in the presentation and presentation time. The intent is to allow technology and other outside resources in the Business Simulations For ALL competitive events, Internet access will be allowed during preparation and presentation periods, but not provided by DECA. This is a little risky and I would recommend screenshots.

2016-17 Collegiate DECA Reminders All prepared presentation events will have a 20-minute presentation time, to include time needed for setup. The International Sales Challenge and National Management Institute will be renamed. New names are Sales Challenge and Management Institute All Business Simulations tests will be given prior to the State Conference as well as either prior to or during ICDC. For 2017-2018, a team case study focused on marketing communications and public relations will be added as a new offering. Participant tasks could include: Crisis Communication and Response Marketing Communication Special Communication Projects/Campaigns 2 participants for this team case study

Below is the Business Research Topic for the 2017-2018 Collegiate DECA year. This topic is also the center of Collegiate DECA’s ENGAGE conference and program. The 2017-2018 topic is the development or enhancement of an online presence management strategy. Students will collaborate with a local business or organization to analyze the company’s current online presence and how it impacts the company’s brand. Students will then develop and present a plan to improve or implement the online presence management strategy.

2018-2019 Discussion Points Banquet or no banquet Location – needs to have FREE conference space – preferably a school. Dates Other suggestions

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