Company Meeting Title Presenter

Welcome! Welcome to our Wordpress Website workshop! While you wait for the workshop to begin, please complete the following tasks. If you brought a laptop, please power it on and connect to the Mainly Clay Public wifi network. If you haven’t already, please go to Wordpress.com and create a free account (it only takes a few seconds). Please complete the On-line Marketing Check-up at the front of your class packet.

Agenda Introductions Definitions Setting up your site and changing the Theme Adding pages, posts, pictures, videos, and forms Customizing your website—(Widgets) Adding features to your website—(Plugins) HTML—the scary language of the internet What do I do now?

Introductions Name Business—what do you do? Why are you here—what do you want to learn today? What is the biggest challenge you face in on-line marketing? (Hint: look for 9s and 10s on your On-line Marketing Check-up)

Congratulations!

What I hope you take away from this: Attitudes: Having a good website is important. It is something that you should invest time and at least a little money in. You can do this. Technical skills: Be able to set up a wordpress website, change the theme, create pages, posts, and menus, and add content and media to the site. Understand the concept of widgets and plugins and what they can do. Know where you can go to learn more.

Disclaimers I am not a web designer I am a business owner who has taught myself what I need to know to effectively market my business online I am not a graphic designer I am a business owner who has taught myself basic graphic design skills to improve my marketing materials There are many ways to do things. Today I will be showing you one way. It may not be the best way. If you know of a better way, please speak up so that we can all learn something new.

In case you can’t keep up… We have a lot of material to cover, so we’ll be moving quickly. If you find yourself falling behind, don’t worry. A recording of this class will be posted online at: redpointmarketingconsultants.com/wordpress-resources Tomorrow you will get an email with a link to this page as well as a link to our marketing toolbox page. There are also links on that page to a number of online video tutorials, blogs, forms etc. related to Wordpress websites. (Remind Kevin to start the recording)

What is a domain?

What is web hosting?

What is Wordpress?

Self hosted Wordpress vs Wordpress.com With a self-hosted wordpress site, you get: Much greater control over how your site looks and what features it can have The ability to install any of the 23,000+ plugins that add new functions to your site However, you do have to pay hosting fees of $6-10 per month, and handle your own backups. With a wordpress.com site, you get: A free website with a blog More free themes to choose from However, you have limited control over your site, and your web address will end in wordpress.com.

The bottom line…. Wordpress.com is great for personal blogs and websites for individuals, but is not a legitimate way for a business to set up a website. Self-hosted Wordpress sites are an excellent way for businesses to set up a website that they can maintain on their own with very little technical expertise. Use a reputable hosting provider like GoDaddy or Bluehost that provides one-click Wordpress installation and 24/7 technical support.

What is a blog?

Search Engine Optimization What is SEO? Search Engine Optimization

Let’s Get Started!

What we have learned today: How to set up a Wordpress website How to select, install, and edit a theme How to create and edit pages and posts, and add them to a menu How to add pictures, videos, and contact forms How to add plugins How to use widgets Basic HTML coding and what you can do with it Questions?

Commit to taking action! Now what? Commit to taking action! Set up your Wordpress web site within 1 week Visit our Wordpress website resource page and use tutorial videos as a guide Install recommended plugins Sign up for an email marketing service and start building an email list Sign up for a free trial of our Total Online Presence course

What is Total Online Presence? 12 month training program to teach you on-line marketing from the ground up Created by John Jantsch, founder of Duct Tape Marketing Lessons are completed on-line Monthly session with a trained program facilitator (me) Can be completed as a self-study program, in a group, or one- on-one with facilitator Cost for self-study program: $799 Cost for group program: $100/month ($1,200 total) Cost for one-on-one program: $250/month ($3,000 total)

Sign up for a follow up call today… If you think the TOP course might be helpful for you, take the following steps: Sign up for a follow-up call to learn more about the program today before you leave Use the link on the brochure to try one lesson of the program for free If you take these steps and eventually decide to sign up for either the group coaching or one-on-one TOP programs, you will also get: Our $500 Wordpress Website set-up package (including a custom-designed header image) Headway Base theme for your website ($90 value) A free video produced for the home page of your website ($400 value) Total value: $990

Thank you for coming! Please fill out and hand in the workshop evaluation and on-line marketing check-up forms before you leave! If you enjoyed this workshop: Please leave feedback on our Facebook page Tell your friends—we will hold this workshop again