Internet Marketing Basics Search Engine Optimization Ron Pascal

What Is Search Engine Optimization? Keywords are terms used for finding information on search engines People are conditioned to use “search” to find solutions Over 70% of search information is owned by Google (3.5 Billion Searches Per Day)

Importance

Importance

Importance

Importance 51,999 searches are happening every second on Google Clients use “keywords” to find solutions to their problems Money is lost due to not being found with these “keywords”

Example: bostonstandardplumbing.com – 3 searches per month Keywords: Boston plumbing = 390 searches Plumber boston = 390 searches Plumber boston ma = 140 searches Total = 920 searches Conversion = 10% = 92 extra jobs from Google Average Plumbing Job = $100 X 92 extra jobs = $9,200 / month added business from Google Referral systems as well increase business and good reviews SEO is very profitable for long term business

Buyer Keywords Bring in more business from Google search Should be used with non-buyer keywords for more business Biggest confusion for businesses

Example Remoteyear.com Searches: 3,500 searches / month Industry: Travel business Top keywords: remote – 50% of traffic

Competitor Research SEO is largely based off being better than your competition There are many ranking factors that help determine your position in Google If you are better than your competition, you will reach higher positions

Finding Keywords Use the Google Keyword Planner to find keywords Use SEMRush.com to see what your competitors are targeting Add them up and see how many searches you should be getting

Best Ways To Rank (2016) Strong Links From Another Website To Yours Good, Quality Content On-Page SEO Citations (Local Business) Social Accounts

Action Steps Find your own search volume with semrush.com Find your competitions search volume with semrush.com Create a list of 10 keywords in your industry and compare their search volumes with your business