Marketing Revision.

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Presentation transcript:

Marketing Revision

Marketing The Marketing Mix Market Research Key Terms What is branding

Marketing Mix What are the 4 P’s? P

Market Research Define these key terms: Primary Research Secondary Research Qualitative Data Quantitative Data

Advantages and Disadvantages of Market Research Give two advantages and disadvantages for i) Primary research ii) Secondary research

Market Research Give the main methods of research Methods of Primary Research Methods of Secondary Research

Market Research and the Marketing Mix How can market research help a business to improve its marketing mix?

Branding Define these key terms: Brand Own brand Generic product Product differentiation Premium price Repeat purchase Product trial

Branding What are the benefits to an organisation of developing a strong brand image

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