from an idea to an IPO ashok devata, EMC From cradle to riches The lifecycle of an idea Idea to success Building a business How to make an idea a reality Bridging the gap between ideas and business How to get funding Raising capital Idea capital How to take an idea to the next level From an idea to an IPO 01 Oct 09

$14.9 billion information 40,000 employees 100 countries 30 years store, protect, optimize and leverage 54 companies 1000 solutions 01 Oct 09

€ idea sustainable A few examples. The idea to build a kit calculator  multi billion dollar The idea to index University web pages and search through them  Google The idea to make people commute easily on two wheels  segway but no money The idea to save the planet, make things better…. sustainable 01 Oct 09

Expand Product & Market Establish Product & Market Late € Expand Product & Market Mid € MONEY Early € Establish Product & Market Develop & Test Market Seed € Gone are the days when just an idea is funded. Develop & Test Product Idea 01 Oct 09 TIME

SEED EARLY STAGE MID STAGE LATE STAGE F, F, F Angels Incubators Angels VCs VCs Institutions VCs Private Equity Institutions 1000 VC firms $50K $200K $500K $1M $2M $5M $10M $15M $20M 01 Oct 09

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$26 billion invested by angels in 2007 a few angel numbers $26 billion invested by angels in 2007 57,120 companies funded by angels in 2007 258,200 active angels in the USA Source: Center for Venture Research at UNH 01 Oct 09

what do investors look for? Product Potential People Profit 01 Oct 09

the core team passion diversity People execution experience expertise Business is done with people. Not with machines or paper. execution experience expertise 01 Oct 09

patents value Product prototype Should solve a real problem. Make things faster, better or cheaper. 01 Oct 09

market Potential think big growth Adaptability to market change is critical to make it big. market Potential think big How big is the market for this product How big can the business grow How fast can the business expand What are the limits – technology, geographies Sub saharan african country – shoe example. growth 01 Oct 09

exit strategy acquisition Profit go public [IPO] Investors are not there to help you. They are in to make money. How easy is to sell the company Who are the potential buyers Why would they buy Is it the right market for IPOs Were there similar IPOs in the past Can we create enough buzz to make a successful IPO Is government in favor of this industry – benefits for IPO How long do I need to wait before I exit 01 Oct 09

4 essentials so, where to start? The pitch The plan The prototype The prospect 01 Oct 09

resources browse read meet sustain Remember, the world is flat. Change logos here. 01 Oct 09

thank you for the opportunity good luck in starting a company 01 Oct 09