1. Business plan Put the company logo Name of a company Address
City or a postal code
Telephone
Fax
Е-mail

2. Content Business Idea Team Marketing Business system and organisation
Implementation plan
Risk analysis
Sources of financing
Schedule

3. Executive Summary:
Describe ⁅ here ⁆ for whom and for what purpose your Business plan is made. 01
Brief information about the company. Write the name of your company and what it does 02
Added value. Describe why the market needs your company, what market problems and needs it solves. 03
Team. Briefly describe that your team has enough experience, expertise and enthusiasm to succeed. 04
Business system. Describe what your company focuses on, and what business processes will be outsourced. Name your existing and potential partners. 02 05
Finance. Write on what sales volumes and profits you plan to reach by the end of 3 years and when the break-even point and payback point are expected.
Exit the transaction. Write what you are planning to do with the company later. (going public (IPO), Sale to the State, Sale to another company)

4. 01 02 03 Business Idea What is your product?
What benefit will it bring to society? 02
What is the demand in the market?
Are there any competitors? 03
Is your idea innovative?
What is new in it?

5. Team Describe the skills of the employees in this matrix:
Technical skills
Interpersonal skills
Technologies
Finance
Project management
Building relationships
Sales and marketing
Production
HR Skills
Social skills
Initiative
Communication skills
Sales skills
Negotiation skills
Stress resistance
Aizhan
Aidar
Aisulu
Vacancy 1
Vacancy 2
Describe the skills of the employees in this matrix:
** The product manager and experienced salesperson are essential components of the business

6. Marketing Describe your market:
My First Template
Marketing
Describe your market:
The size of the market and the logic of its calculation. What are the trends and risks of the market
The number of competitors (direct and indirect)
Your advantage over competitors
Define your marketing strategy:
Pricing policy
Distribution channels
Communication tools
Expected market share by years
Your client
Market conditions
Marketing strategy
Describe your target audience:
Age group
Occupation
Places of visit
Preferences / trends

7. Business system and organisation
RESEARCH AND DEVELOPMENT
PRODUCTION
SERVICE
SALES AND MARKETING
DISTRIBUTION
Describe what is done on each stage.
Does the company do it, or outsource it?
If the process is outsourced, name your potential and existing partners and suppliers.
If this is an internal process: describe the team's profile and its quantitative composition with expansion plans.
Describe where (geographically) each stage will be conducted.

8. Implementation plan Milestone 3 Milestone 2 Milestone 1
Describe the overall project schedule with its key events (milestones), in the following graph. Then give a more detailed plan of action.
Milestone 1
Milestone 2
Milestone 3

9. Technical feasibility
Risk analysis
Tell about potential risks. The following are the standard risk groups that you can consider. However, it is recommended that you devote some time to this analysis and use the tools for drawing up a risk map and scenario analysis.
Demand side
Legal obstacles
Technical feasibility

10. Sources of finance
Idea
Launching
Growth
Exit
Own savings
Family’s and friend’s money
State support
Mortgage
Leasing
Bank loan
Venture capital
Floatation
Describe your funding needs for the company's development stages and designated purpose.
Then describe the sources from which you expect to receive each financing.

11. Financial model Describe key financial indicators of the company:
1. Indicators of the forecasting profitability and sales
2. Indicators of the expenditure structure
3. Investment plan
4. Indicators of the project payback
5. Indicators of the investment attractiveness
6. Forecasting the value of the company
Show your dynamic forecasts in the charts.
Planned sales growth

12. Specify the information and research used in your business plan
My First Template
Addendum
Specify the information and research used in your business plan