Messaging | Hiring Manager Value Proposition Hiring and training Microsoft-certified Developers and IT Professionals give enterprises the confidence that employees have the skills to maximize their investments in existing and emerging technologies. A culture of continuous learning and professional growth keeps employees ahead of the technology curve and satisfied and productive in their careers. Competitive positioning statement Microsoft training and certification helps enterprise managers to build high-performance teams that drive new levels of innovation and quality; enabling organizations to grow, stay competitive, and tackle new business opportunities. Microsoft-trained and certified employees bring the most current, essential skills and knowledge on Microsoft technologies, fostering a motivated, productive workforce aligned to business goals. Your local Microsoft Learning Partner is the only authorized training using Microsoft Official courses, delivered by Microsoft Certified Trainers, providing the most current and accurate learning resources, and a variety of training options to fit your time and budget. By recruiting Microsoft-certified professionals, and continually training staff on technology that never stops evolving, you can cultivate a motivated, skilled workforce that drives new ways of doing business. Value pillars Confidence in your Staff Maximize your investment in technology Keep your team learning and growing Pillar benefit statement Training and certification helps prove your team has the essential technical skills and knowledge to keep your business running smoothly. A trained and certified staff is more efficient at completing projects on time, on budget, with fewer errors and less downtime   Retain your skilled staff by creating a culture of career growth through continuous learning and demonstrating growth through certification. Support points Training and certifications provide confidence that your prospective employees know the technology and are current 86% of IT hiring managers consider IT certification a medium to high priority when hiring for IT positions. * Certification proves that training was effective and knowledge was retained 73% of IT execs agree it is important to test after training to confirm knowledge gain Trained and certified IT professionals are better able to understand new or complex technologies Training and certification arms your staff with more insightful problem solving A certified IT Staff results in more efficiency and better project success 80% of hiring managers feel IT certified individuals perform better than non-IT certified employees in similar jobs* The top 3 benefits IT Managers attribute to having certified IT staff are: Better able to understand new or complex technologies More productive IT Workforce More insightful problem solving1Gain the competitive edge— Beat the competition to market with new innovations by recruiting talent with the skills and knowledge on leading- edge Microsoft operating systems, network infrastructure, and software development to Continuous learning and certification keeps your staff ahead of the technology curve Keeping current on technology makes it easier to fill knowledge gaps for specific projects with minimal work disruption Cultivate a skilled workforce by promoting a workplace dedicated to employee development through ongoing Microsoft training and certification Increase employee satisfaction and reduce turnover by fostering a workplace that supports career growth through Microsoft training and certification 86% SOURCE: CompTIA, Employer Perceptions of IT Training and Certification, Jan 2011) 73% SOURCE: International Technology Adoption & Workforce Issues- CompTIA (May 2013) 80% SOURCE: MarketScape, Worldwide IT Education and Training Vendor Analysis, IDC (Feb 2012)

Messaging | Learning Partners Value Proposition By earning a Learning competency within the Microsoft Partner Network, you’ll provide world-class technology training in the latest Microsoft technologies, differentiate your business, demonstrate your expertise, and gain a competitive advantage. Take advantage of both Microsoft Partner as well as Microsoft Learning Partner resources / benefits designed to help you succeed and grow your technology training business. Competitive positioning statement Delivering Microsoft training and certification helps technical training businesses to drive next generation skills. Microsoft training options help such facilities to foster life-long learning, enable readiness at all stages of the Microsoft software cycle, engage in new business opportunities, and support a move to the cloud. Value pillars Provide world-class training Drive growth and innovation Acquire and retain lifelong learners Pillar benefit statement Provide Microsoft training services recognized as a benchmark for employment readiness.   Earn the Learning competency in the Microsoft Partner Network1 – which builds credibility and helps you gain a competitive advantage. Foster loyal customers by delivering training that keeps professionals current on the very latest Microsoft technologies. Support points Provide training services technology professionals rely on to achieve career goals. 86% of hiring managers indicate that IT certifications are a priority during the candidate evaluation process.3 Drive more revenue by delivering Microsoft training that maps to your customers’ career and skill development needs and enable readiness at all stages of the software lifecycle. Meet tomorrow’s demand for technology training today. 50% of today’s jobs require some degree of technology skills—a percentage that will jump to 77% in the next decade1. Ramp up your service offerings to meet market demand for a workforce trained on Microsoft technologies. Help fill the technology skill gap. By 2015, there will be a shortage of an estimated 5 million IT professionals needed to fill technology positions. Provide market-leading training for next-generation technologies on the Microsoft platform, including cloud computing. Sources: 1Source: US Bureau of Labor Statistics 2 IDC, “Climate Change: Cloud’s Impact on IT Organizations and Staffing”, 2013 3CompTIA, Employer Perceptions of IT Training and Certification, Jan 2011 Build credibility as a trusted training provider. Boost customer satisfaction and trust as a Microsoft-approved provider of comprehensive learning solutions on Microsoft technologies. Differentiate your training offerings. Gain a competitive advantage as a Microsoft Learning Partner, by providing: The most comprehensive selection of learning solutions on Microsoft technologies, enabling partners to reach more audiences in more places Microsoft Official Courses (MOC), direct-from-the-source courseware delivered by Microsoft Certified Trainers. Provide flexible learning options. Customers expect flexible learning solutions that fit their learning style and schedule. Microsoft Learning Partners can expand offerings with a breadth of solutions to suit training needs, from classroom training to distance learning. 1When you join the Microsoft Partner Network, you receive a set of core benefits that can help you save time and money while you strengthen your capabilities, better serve customers, and build connections to reach your full business potential. Deliver ‘just in time’ training. As a Microsoft Learning Partner, be first to market with the latest Microsoft-approved course materials—a competitive advantage for technology professionals and organizations that need to quickly learn and validate skills on new and updated Microsoft technologies. Reach new customers. Promote Microsoft training with customizable, customer-targeted marketing campaigns—available at Microsoft Learning Campaign Factory. Expand your enterprise customer base. Provide training that enables companies to accelerate new Microsoft technology deployments and reduce downtime. Research shows that 40 percent of operational downtime is due to operator error, attributable to a significant lack of training on core systems. 4 4 Anderson, Cushing. "Impact of Training on Network Administration: Certification Leads to Operational Productivity." IDC study. As reported by Linda Musthaler in Network World, November 25, 2009