EXAMPLES OF TOPLINE TRENDS AND PROFILES

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Presentation transcript:

EXAMPLES OF TOPLINE TRENDS AND PROFILES The first slides show trends in the total number of people playing poker over a three year period:- Slides 2-3 Any Type of Poker Slides 4-5 Online Poker for money Slides 6-7 Online Poker for money “at least once a week” Slides 8-9 Online Poker for money “almost every day” On each slide the two percentage change columns compare:- Firstly, May ’08 to the market’s low point in Jan ‘07 Secondly, May ’08 to the market’s high point in Sept ‘06   Prepared by Poker Players Research Ltd.

Playing Poker At All At Least Once A Month Total number of players - Trends (’08 v ’06) ’08 v ‘07 41.8m (+6.6%) 39.2m 39.7m +5.3% (+0.8%) +0.6% (+14.8%) +11.8% Prepared by Poker Players Research Ltd.

Playing Poker At All At Least Once A Month Total number of players - Trends (’08 v ’06) ’08 v ‘07 (+6.6%) 41.8m +5.3% 39.2m 39.7m (n/c) n/c (+23.4%) +19.4% Prepared by Poker Players Research Ltd.

Playing Online Poker For Real Money At All Total number of players - Trends (’08 v ’06) ’08 v ‘07 20.0m (+12.4%) +31.3% 17.8m The large number of new players in the last year has produced substantial growth in the total number of online money players. 15.2m (+8.5%) 57.2 +33.6% Total number of players is up 31.3% on the market's low point in Jan 07 and up 12.4% on its high point in Sept 06 (just before U.S. legislation). 56.3 Most of these new players, however, are, so far, very light players (especially the new female players) with fewer playing every week and even fewer playing every day. (+18.0%) 43.7 42.8 +29.3% This means that in "volume" terms the market is still well down on its peak of Sept 06 (see subsequent charts) but the potential for volume growth over the next year looks strong. Jan-07 May-08 Prepared by Poker Players Research Ltd.

Playing Online Poker For Real Money At All Total number of players - Trends (’08 v ’06) ’08 v ‘07 20.0m (+12.4%) +31.3% 17.8m 15.2m (+8.5%) +27.2% 73.7 76.1 (+24.9%) 26.3 23.9 +44.8% Jan-07 May-08 Prepared by Poker Players Research Ltd.

Playing Online Poker For Real Money At Least Once A Week Playing Poker For Real Money “Almost Every Day” Total number of players - Trends (’08 v ’06) ’08 v ‘07 9.8m (-3%) 9.5m +21% 7.9m (-4%) +32% (-2%) +9% Prepared by Poker Players Research Ltd.

Playing Online Poker For Real Money At Least Once A Week Total number of players - Trends (’08 v ’06) ’08 v ‘07 9.8m (-3%) 9.5m +21% 7.9m (-7%) +14% (+9%) +44% Prepared by Poker Players Research Ltd.

Playing Online Poker For Real Money “Almost Every Day” Total number of players - Trends 4.6m (’08 v ’06) ’08 v ‘07 (-15%) 3.9m +18% 3.3m (-17%) +25% (-13%) +10% Prepared by Poker Players Research Ltd.

Playing Poker For Real Money “Almost Every Day” Total number of players - Trends (’08 v ’06) 4.6m ’08 v ‘07 (-15%) +18% 3.9m 3.3m (-17%) +14% (-4%) +32% Prepared by Poker Players Research Ltd.

EXAMPLES OF DATA FROM 2007 The following slides are from the wave of research conducted in January 2007. They provide a ‘static’ picture of the market at that time Prepared by Poker Players Research Ltd.

Profile Of Players By Region 15.2m (38.3%) Number Of Players 39.7m (100%) U.S. U.K. Germany Canada France Scandinavia All Other Regions Total Regular Poker Players Online players For Real Money Prepared by Poker Players Research Ltd. Jan 2007

Percentage Of Population Playing Poker Regularly (At Least Once A Month) 10.1% 9.8% 6.8% 4.7% 3.9% Total All Countries Prepared by Poker Players Research Ltd. Jan 2007

Percentage Of Population That Are Regular Poker Players (Playing At Least Once A Month) By Country 13.4% 10.1% 9.7% 9.1% 8.3% 7.7% 6.8% 6.9% 6.6% 5.1% 3.9% 3.5% 3.4% 3.2% 2.9% 2.7% 2.3% 2.2% Total All Countries Prepared by Poker Players Research Ltd. Jan 2007

Number Of Regular Poker Players (Playing At Least Once A Month) By Country 22.8m 3.2m 2.6m 2.3m 1.7m 1.1m 1.1m 1.1m 0.9m 0.9m 0.4m 0.3m 0.3m 0.3m 0.3m 0.2m 0.2m Prepared by Poker Players Research Ltd. Jan 2007

Profile Of Players By Gender Total Regular Poker Players Number Of Players 39.7m (100%) 15.2m (38.3%) Total Regular Poker Players Online players For Real Money Prepared by Poker Players Research Ltd. Jan 2007

Profile Of Players By Age 39.7m (100%) 15.2m (38.3%) Number Of Players Total Regular Poker Players Online players For Real Money Prepared by Poker Players Research Ltd. Jan 2007

Percentage Of Regular Poker Players Who Play Each Activity Total All Regions (Overall Penetration Of Regular Poker Players = 6.8%) 38.3% 35.3% 33.5% 22.5% 15.8% 5.7% 2.9% Prepared by Poker Players Research Ltd. Jan 2007

Percentage Of Regular Poker Players Who Play Each Activity U.S. (Overall Penetration Of Regular Poker Players = 10.1%) 41.3% 40.8% 37.5% 20.1% 15.3% 5.6% 3.7% Prepared by Poker Players Research Ltd. Jan 2007

Percentage Of Regular Poker Players Who Play Each Activity All Non U.S. Regions (Overall Penetration Of Regular Poker Players = 4.7%) 39.5% 27.4% 25.5% 23.4% 16.4% 5.9% 1.6% Prepared by Poker Players Research Ltd. Jan 2007

Have you played poker in any casino card room in the last year? Base : All Respondents playing online poker for real money Number of Unweighted Respondents in the chart = 3536 Region Total Prepared by Poker Players Research Ltd. Jan 2007

When you travel to a destination to play poker, how important is the card room to your choice of where to stay? Base : All respondents who play poker in casino card rooms Number of Unweighted Respondents in the chart = 3536 Region Total Prepared by Poker Players Research Ltd. Jan 2007

Profile Of Online Play Of Regular Poker Players (Defined As Playing At Least Once A Month) Number Of Players 39.7m 22.8m 16.8m Total U.S. Non U.S. Prepared by Poker Players Research Ltd. Jan 2007

Percentage Of Regular Players Who Say They Are Certain Or Likely To Start Playing Online For Real money Within The Next Six Months Number Of Players 39.7m 22.8m 3.2m 2.6m 2.3m 1.7m 1.9m 5.2m All Other Regions Total U.S. U.K. Germany Canada France Scandinavia Prepared by Poker Players Research Ltd. Jan 2007

Do you play on only one site or do you play regularly on more than one site? Base : All Respondents playing online poker for real money Number of Unweighted Respondents in the chart = 3290 Sex Age Play regularly on more than one site Play mainly on one site but sometimes on another Only play on one site Prepared by Poker Players Research Ltd. Jan 2007

How many different sites do you play on regularly? Base : All Respondents playing online poker for real money Number of Unweighted Respondents in the chart = 3290 Sex Age More than four Three Two Play on only one site Prepared by Poker Players Research Ltd. Jan 2007

Which would be the single biggest thing that could tempt you away to make another site your main site? Base : All Respondents playing online poker for real money Number of Unweighted Respondents in the chart = 3290 Region Total US Canada UK France Germany Scandinavia Other If I found a place where it was easier to win If they offered better bonuses If they offered more free rolls If they offered an easier way to make deposits / withdrawals If they had a lower rake If they could make sure I never got disconnected Other Nothing Prepared by Poker Players Research Ltd. Jan 2007

When you play online poker for real money, how long on average do you play for each time? Base : All Respondents playing online poker for real money Number of Unweighted Respondents in the chart = 3290 Sex Age More than 4 hours 4 hours 3 hours 2 hours 1 hour Less than an hour Prepared by Poker Players Research Ltd. Jan 2007

Which type of game do you play the most often? Base : All Respondents playing online poker for real money Number of Unweighted Respondents in the chart = 3290 Region Total US Canada UK France Germany Scandinavia Other Sit & Go Tournaments Limit Cash Games No Limit Cash Games Multi Table Tournaments Freeroll Tournaments Pot Limit Cash Games Other Prepared by Poker Players Research Ltd. Jan 2007

Agreement with I prefer ‘Real World Poker’ but Online Poker is more convenient / always available? Base : All Respondents playing online poker for real money Number of Unweighted Respondents in the chart = 3290 Sex Age Agree Strongly Agree Neither Agree nor Disagree Disagree Strongly Disagree Prepared by Poker Players Research Ltd. Jan 2007

Effect Of U. S. Legislation On U. S Effect Of U.S. Legislation On U.S. Online Real Money Players As Of End Of January 2007 Base : All Respondents playing online poker for real money living in the U.S. Total number of Unweighted Respondents in the chart = 1711 34% 22% 16% 15% 12% 11% 11% 10% 5% 5% Has Had No Effect Have Stopped Playing Completely Stopped For The Moment But Will Find A Way Has Made Me Switch Sites Has Made Me Change Deposit / Withdrawal Methods Has Made Me Play Less Might Make Me Switch Sites Might Make Me Play Less Might Make Me Change Deposit / Withdrawal Methods Might Make Me Stop Altogether Prepared by Poker Players Research Ltd. Jan 2007

What Effect Had The U.S. Legislation Had On Players In All Other Regions Outside U.S. as of January 2007? Base : All Respondents playing online poker for real money living outside the U.S. Total number of Unweighted Respondents in the chart = 1579 Has Made Me Play Less (Because The Games Aren’t As Good) Has Made Me Change Sites (Because Old Site Not So Good Without U.S. Players) No Effect Yet But Might Make Me Change Sites Soon No Effect / Not Aware All Non U.S. Regions Prepared by Poker Players Research Ltd. Jan 2007

How often do you also bet online with real money on these activities? Base : All Respondents playing online poker for real money Number of Unweighted Respondents in the chart = 3290 Most weeks / Most days Sometimes Rarely Never Prepared by Poker Players Research Ltd. Jan 2007

This presentation is just a snapshot of the information that is available. Extensive further detail can be provided in both tabular and charted form. Research for each wave is conducted on a representative sample of 10,000 regular poker players. Prepared by Poker Players Research Ltd.