Wine Culture Tourism Exchange and Hellenic Development Fund

BSEC Objectives The WCTE project advances BSEC objectives It supports regional cooperation in: Tourism, Culture, Environmental protection, Trade facilitation, Business cooperation

Council of Europe Regional Objectives Cross-frontier regional cooperation Cross-frontier regional cooperation Public/private partnership Public/private partnership Diversity, Intercultural dialogue Diversity, Intercultural dialogue Regenerating of local communities Regenerating of local communities Cultural entrepreneurship Cultural entrepreneurship Stimulation of cultural industries Stimulation of cultural industries Regional networks Regional networks

Goals of Project Stimulate a dynamic partnership between vine/wine industry, culture and cultural tourism Stimulate a dynamic partnership between vine/wine industry, culture and cultural tourism Generation of revenues, investment and employment Generation of revenues, investment and employment Favour cross-frontier cooperation between local cultural communities Favour cross-frontier cooperation between local cultural communities Culturally and commercially sustainable Culturally and commercially sustainable Part of revenue produced will fund the non- commercial cultural sector engaged in the vine routes Part of revenue produced will fund the non- commercial cultural sector engaged in the vine routes

WCTE Benefits: Tourism 1/2 Cross-frontier exchange of expertise, personnel, information, strategies as well as goods and services Cross-frontier exchange of expertise, personnel, information, strategies as well as goods and services New tourism products such as cross- frontier tours and sea cruises New tourism products such as cross- frontier tours and sea cruises The application of new types of digital technology to the tourism sector The application of new types of digital technology to the tourism sector

WCTE Benefits: Tourism 2/2 The development of an entrepreneurial plan aimed at the “universal” citizen - foreign and domestic tourists using multilingual digital publications, DVDs and CDs The development of an entrepreneurial plan aimed at the “universal” citizen - foreign and domestic tourists using multilingual digital publications, DVDs and CDs Development of new revenue streams in the tourism sector through on-line electronic ticketing systems in museums and archaeological sites, events and exhibitions Development of new revenue streams in the tourism sector through on-line electronic ticketing systems in museums and archaeological sites, events and exhibitions

WCTE Benefits: Culture 1/2 The WCTE will map and make known nationally and internationally the cultural reserves of a country The WCTE will map and make known nationally and internationally the cultural reserves of a country Local cultural communities will help promote their culture and cultural products Local cultural communities will help promote their culture and cultural products New forms of cultural activity will develop as a result of increased demand New forms of cultural activity will develop as a result of increased demand Local cultural actors will find creative work in the local environment Local cultural actors will find creative work in the local environment

WCTE Benefits: Culture 2/2 Cross border regional cooperation to create large festivals and events Cross border regional cooperation to create large festivals and events Creation of cultural networks that will help publicise and market new cultural actors and creative people Creation of cultural networks that will help publicise and market new cultural actors and creative people Regional coordination of exhibitions and collections in cultural institutions Regional coordination of exhibitions and collections in cultural institutions Educational programmes and rotating activities Educational programmes and rotating activities

WCTE Benefits: Business/Finance The ‘WCTE’ is a regional programme of cultural/ commercial cooperation which favours cultural/commercial exchanges between states in the Black Sea Region The ‘WCTE’ is a regional programme of cultural/ commercial cooperation which favours cultural/commercial exchanges between states in the Black Sea Region Cultural industries are the fastest growing area of any modern economy and this project will stimulate new types of cultural products and services Cultural industries are the fastest growing area of any modern economy and this project will stimulate new types of cultural products and services The project will be based upon the development of revenue streams using culture and vine tourism The project will be based upon the development of revenue streams using culture and vine tourism

National and Regional Benefits National benefits: National benefits: Fostering shared cultural identity Fostering shared cultural identity Focused regeneration and development of the cultural community Focused regeneration and development of the cultural community Development of targeted dedicated revenue streams to support culture and heritage sites. Development of targeted dedicated revenue streams to support culture and heritage sites. Regional benefits: Regional benefits: Sustaining regional transnational cultural cooperation and dialogue Sustaining regional transnational cultural cooperation and dialogue Development of regional identity Development of regional identity Encouraging intercultural exchange and stability Encouraging intercultural exchange and stability

Main Activities Electronic network linking the cross-sectoral interests across national frontiers Electronic network linking the cross-sectoral interests across national frontiers WCTE portal with online booking and sales capacity WCTE portal with online booking and sales capacity Mapping of vine routes and development of data banks of information for the WCTE portal Mapping of vine routes and development of data banks of information for the WCTE portal Institutional and professional capacity building; Institutional and professional capacity building; Creation of public private partnerships to promote sustainability Creation of public private partnerships to promote sustainability Development of universal standards and norms for governing participation in vine routes Development of universal standards and norms for governing participation in vine routes Development of WCTE association or foundation to facilitate broad ownership of project Development of WCTE association or foundation to facilitate broad ownership of project

Implementation Stages 1/2 Definition of one or several wine cultural routes which will operate in the project Definition of one or several wine cultural routes which will operate in the project Development of a set of WCTE norms and standards that will govern these routes Development of a set of WCTE norms and standards that will govern these routes Mapping of cultural and commercial entities along the route such as vineyards / festivals / artisanal / heritage sites / hotels / restaurants / other points of interest Mapping of cultural and commercial entities along the route such as vineyards / festivals / artisanal / heritage sites / hotels / restaurants / other points of interest Development of an internet site with materials up loaded Development of an internet site with materials up loaded

Implementation Stages 2/2 Constitution of a local WCTE management team or association Constitution of a local WCTE management team or association Constitution of local WCTE foundation as a management arm Constitution of local WCTE foundation as a management arm Marketing and commercial exploitation of WCTE route Marketing and commercial exploitation of WCTE route Implementation of cross-frontier cooperation with other regional WCTE initiatives Implementation of cross-frontier cooperation with other regional WCTE initiatives Creation of specific tourism initiatives; (i.e. Black Sea Wine Necklace Tour; festivals; thematic heritage tours) Creation of specific tourism initiatives; (i.e. Black Sea Wine Necklace Tour; festivals; thematic heritage tours) Development of sustainable revenue streams Development of sustainable revenue streams Length of time to complete implementation procedure: 2 years Length of time to complete implementation procedure: 2 years

Need or Added Value of Project Reinforces existing regional cooperation Reinforces existing regional cooperation Favours interdependence by creating a shared cultural identity Favours interdependence by creating a shared cultural identity Will result in diminished political divisions Will result in diminished political divisions Peace and social cohesion, within states and within the Region as a whole Peace and social cohesion, within states and within the Region as a whole Prerequisite for long-term investment and economic development Prerequisite for long-term investment and economic development