Geo-Targeting. 94% Of marketers stated that personalisation and targeting is critical to current and future success of the digital marketing campaign.

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Presentation transcript:

Geo-Targeting

94% Of marketers stated that personalisation and targeting is critical to current and future success of the digital marketing campaign. 62% Marketers believe that segmented & SMS campaigns by location get 62% more clicks thank non – segmented & SMS campaigns.

Sunrise International, an immigration consulting firm in Chandigarh, used our LOCATE service advantage to reach out to potential clientele who seek higher education in Canada. Locate helped Sunrise to precisely target their target users by positioning adverts on relevant facebook pages, bulk sms campaigns, display advertising and bulk campaigns. ANALYTICS: 200,000 USERS TARGETED 12% UNIQUE USERS 500,000 IMPRESSIONS 47% CLICKS 12% CONVERSIONS 3 Best Practices

Imagine a scenario…. You walk into Elante mall. At that very moment you receive an SMS message – “Hi, Welcome to Elante Mall, avail 20% off on your purchase at ZARA, 1 st floor, Elante Mall. Hurry. Offer open only for TODAY”. This means that Zara has located you using your phones location and sent you an offer via SMS. This is GEO TARGETING and this is exactly what LOCATE does. 4

Questions you need to ask Where is my customer located? Where are my potential customers? How do customers locate my store? Where are my shops, banks, hangout joints etc located? Where are my competitors located? How do I reach my customers in a location? What should I promote to my customer? 5

Look no further, Locate has all the answers and solutions 6

What is Locate Locate is an internet marketing platform which enables marketers to reach out to a niche and segmented audience & consumer based on location – City, State, Country, Pin Code, Organisation, IP Addresses, ISP etc. Locate uses popular social communication media like – Social Networks, PPC Advertisements & Mobile Marketing to cost effectively and efficiently promote marketers’ products and services to target audiences. Locate enables marketers to locate a consumer and push specific offers tailormade for the consumer’s location, preferences, age group, occupation etc. 7

Locate tools Geotargeting Geofencing Beaconing 8

Benefits of GeoTagging Reach niche audiences based on location. Increase campaign engagements. Tailor-made offerings based on consumer location. Take advantage of timely events. Measurable results.

How do we GeoTarget a consumer? GPS / LB Tracking IP Tracking Mobile SIM Tracking via Mobile Towers Using digital & social analytics – Google, Facebook, Twitter, LinkedIn etc. RFID 10

Order your demo now ! Contact: Prabhjot Jolly Phone: Id – 11