Questionnaire Construction OVERVIEW: Creating clear questions Making it easy for participants Capturing responses well.

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Presentation transcript:

Questionnaire Construction OVERVIEW: Creating clear questions Making it easy for participants Capturing responses well

Clear questions: Ask about only one issue Provide for all possible responses Use mutually exclusive options when possible Are easy to answer

An Inviting Questionnaire Is short Provides clear directions Moves respondents through quickly (especially on the first page) Thanks people for participating Uses open-ended questions when necessary

To Capture Responses Offer as few options as possible Offer enough options to avoid frustration On likert scales Order 1=negative, 5=positive Odd or even? How many points?

Important Points Explain how to return the questionnaire Offer to share results Guard confidentiality/anonymity if you say you will