1. Introduction to Survey Research

2. What kind of data can I collect? Factual Knowledge Factual Knowledge Cognitive Beliefs or Perceptions Cognitive Beliefs or Perceptions Affective Feelings or Emotional Responses Affective Feelings or Emotional Responses Reports on Behaviors Reports on Behaviors Trait or State Orientations or Dispositions Trait or State Orientations or Dispositions Networks of Communication Networks of Communication Demographic Features Demographic Features

3. How can I ask “good” questions? Construct open-ended and closed-ended questions appropriately depending on your purpose and desired data. Construct open-ended and closed-ended questions appropriately depending on your purpose and desired data. Construct clear questions that are unambiguous and free of jargon. Construct clear questions that are unambiguous and free of jargon. Avoid double-barreled questions Avoid double-barreled questions Construct questions that the respondent can competently answer. Construct questions that the respondent can competently answer.

4. How can I ask “good” questions? Construct questions that the respondent will be willing to answer. Construct questions that the respondent will be willing to answer. Construct questions that are relevant to the respondent. Construct questions that are relevant to the respondent. Construct simple and concise questions. Construct simple and concise questions. Avoid negative wording (“not”). Avoid negative wording (“not”). Avoid biased wording. Avoid biased wording.

5. What are composite measures? Composite measures are instruments that use several questions to measure a given variable. Composite measures are instruments that use several questions to measure a given variable. A composite measure can be either unidimensional or multidimensional. A composite measure can be either unidimensional or multidimensional. Indexes and scales are two types of composite measures. Indexes and scales are two types of composite measures.

6. How should a questionnaire be organized? The order of the questions should be carefully considered to avoid bias. The order of the questions should be carefully considered to avoid bias. The format of the questionnaire should be clear and uncluttered. The format of the questionnaire should be clear and uncluttered. All questionnaires should include an introduction and clear instructions. All questionnaires should include an introduction and clear instructions.

7. How can I administer a survey? Self-administered Surveys Self-administered Surveys Standardized Interview Surveys Standardized Interview Surveys Telephone Surveys Telephone Surveys On-line Surveys On-line Surveys

8. What are some strengths of survey research? It is useful in describing a large population. It is useful in describing a large population. It enables the use of large samples. It enables the use of large samples. It is flexible. It is flexible. It offers many strengths with regard to measurement. It offers many strengths with regard to measurement.

9. What are some weaknesses of survey research? In constructing response options, all participants’ social experiences may not be accounted for. In constructing response options, all participants’ social experiences may not be accounted for. It is often removes social context from the study of communication. It is often removes social context from the study of communication.