1. MEASUREMENT AND QUESTIONNAIRE CONSTRUCTION:

2. SOME PRINCIPLES FOR ASKING QUESTIONS.
Questions vs. statements (e.g., likert scale type items).
Open-ended vs. closed-ended questions.
Make items clear. (Pretest the questionnaire to
test for clarity of questionnaire items.)
Avoid Double-Barrelled Questions.

3. Respondents Must Be Competent to Answer.
Questions Should be Relevant.
Short Items Are Best.
Avoid Negative Items.
Avoid Biased Items and Terms.

4. MEASUREMENT
Single vs. Multiple Indicators
Reliability and Validity

5. QUESTIONNAIRE FORMAT
Formats for Responses
ORDERING OF THE QUESTIONS

6. FACTORS AFFECTING THE RESPONSE RATE
OF MAIL SURVEYS