Integrated Cross-Media

Example of CMO Facing Brand Positioning Integrated Cross-Media Marketing Voice of Customer Customer Data Marketing Asset Message Relevancy Business Units Sales Channels Vary Marketing Objectives “Functional Marketing CRM Measurement (Marketing Dashboards) Who are the customers? How are they segmented? How are they acquired? What do you do to welcome them? How do you cross-promote them? What do you do to build a “Customer for Life”? Markets Served

Profiling Data Acquisition Multiple Boolean’s Analog?Marketing Dashboard and CRM Voice of Customer Workflow

ABC Company Direct Mail Warranty Survey Call Center Respondent Response Direct Mail Database Warranty Database Survey Database Call Center Database Database Value of All In One – Unified Way

ABC Company Direct Mail Warranty Survey Call Center Respondent Response Unified Marketing Database The respondent’s information was placed into one database upon his reply. Value of All In One Unified Way Value of All In One Unified Way

Logistics Company’s Systems Integration Marketing Dashboards User Permission-level Authorization Campaign Management Real-time Inventory On Demand Collateral Customization The Digital Assets The Reporting Tools Voice of Customer VOP – Customer Segmentation Surrogate Marketing Database Intelligent business workflows Assets and Data Systems Integration and Measurement Customer Engagement data-driven Marketing Access and Requisition Campaign Development/ Assets

Business Strategy Creative Production & Distribution Data Management Workflow Requirements Coordinate d Execution Measurement & Refinement Technology Synchronized Delivery

Sales Management Call activities Sales Records CRM Maintenance Advertising Call Center Lead Generation Fulfillment Direct Marketing Lead Generation Fulfillment Online Activities Lead Generation Fulfillment Marketing Material Development Production Creative Services Lead Generation Fulfillment Trade Shows and Events Multiple Channels in today’s marketplace make managing company logistics and your customers’ experience a circus

Real-Time Online Qualified Real-Time Online Qualified Voice of Customer Response Channels Call Center Web Registration Contest/Trade Show Registration Personalized URLs Attendee Survey Business Reply Cards Fax/Data Entry (Inbound) Marketing Initiatives Target Audience Customer List Lead Database OPTIMIZED with Single Database Sales Reports Lead Distribution Customized Fulfillment Synchronized Marketing Dashboard Lead Generation Cross Promotion Loyalty Programs Communications Supply Chain Business Unit Synchronization Rules Based Marketing Automation Data Analytics Prospects Accurate List Media/PressSite VisitorsReaders Print Ads Direct Mail Telemarketing NewslettersSocial MediaWebcastsTV/Radio Trade Shows