Indoor Summary. Aviva International Match Sell out audience 2 million BBC viewers Aviva World Trials and UK Championships Sell Out Audience Team selection.

Slides:

Advertisements

Similar presentations

Paul Mathews HM Revenue & Customs UK

Advertisements

Sponsorships HSS 3000/5263 Sport Marketing Dr. Brian Turner.

2.03 Product Mix.

LESSON #2: Ticket Pricing. Price: the amount of money you charge customers for one unit. Ticket prices should reflect what customers are willing and able.

Sports Distribution 2.2 Event & Media Distribution.

Unit 2:Growing as a Business.   Advertising – most widely recognised Other forms of promotion:  PR – raise profile of business often through media.

Marketing Health Promotion for People with Disabilities.

RGV SOCIAL MEDIA SURVEY _______________________________ Trends in Rio Grande Valley Social Media.

Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Marketing Discover the World of Sports Marketing.

An Introduction to Integrated Marketing Communications

PART 1.  Any form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.  Advertising and promotion are integral.

©2005 Pearson Education Canada Inc.10-1 Chapter 10 Event Marketing and Sponsorships.

The Small Business Solver Team LOCAL SMALL BUSINESS MARKETING PLAN.

2.09 SEM II. ROI ROI is short for “Return On Investment” There are many ways to do so, such as: Developing a promo budget Developing a promo calendar.

3.1 The Sponsor. DEFINED: Investment in a sports entity or property to achieve organizational goals Examples The Dew Tour Visa Halftime Show Red Bull.

FindAnyFilm.com All films. All above board. All in one place.

Factors affecting promotion. Product Life Cycle Affect on Promotion Introduction – Promotion aimed at innovators and aims to promote product awareness.

One-Day Meeting System Overview. One-Day Meeting System The following documents are the basis for the update: Conditions for a One-Day Meeting system.

Planning the promotion Advertising Sales promotion Public relations

1 Chapter 10 Event Marketing and Sponsorships. 2 Event Marketing Integrating a variety of communications elements behind an event theme. Event Sponsorship.

Sell advertising space in printed and electronic materials 4.01.

PHONE DK OUTDOOR ADVENTURES OUTDOOR TV NETWORK.

A Strategic Perspective on Sports Marketing. Objectives  Define Sports Marketing  Examine Growth  Types of Sports Consumers  Types of Sports Products.

Marketing Plans Created By Memory Reed Promoting Your Products ·Promotion – communicating with a customer through advertising, publicity, sales.

Promotion – 1 Integrated Marketing Communications Professor Carl Mela BA 460 Product Management Fuqua School of Business Brand Management System On Building.

Public Relations HSS 3000/5263 Sport Marketing Dr. Brian Turner.

Sports & Entertainment Marketing What is Entertainment? Entertainment: Whatever people are willing to spend their money and spare time viewing, rather.

Session Outline The Promotion Mix Integrated Marketing Communications

CHAPTER 11 Marketing Plans

AMEC Awards 2014 Supporting Material Category: Best use of measurement for a single event Entering Company Name: Gorkana Name of person entering: Paul.

Marketing Information Management Marketing Research.

Sports and Entertainment Marketing © Thomson/South-Western ChapterChapter Bell Work Please write down your favorite team/show/form of entertainment. List.

Differences in Marketing Sports and Entertainment Events.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Defining & Developing Objectives, Strategies & Tactics Sports Event Management and Marketing.

Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Integrated Marketing Communications Chapter 17.

Measuring the Effectiveness of the Promotional Program

September 18-20, Celebrating 51 years Mission Bay Park was created for boat racing The race is part of the city's municipal code Enhancing San Diego’s.

Marketing Communications. The Impact of Communication Marketing Communications are not all designed to work in the same way. Some are designed to impact.

2009 Institute for Staff Development Students Today, Leaders Tomorrow Sports Marketing.

Planning the Brand Story – Communications Strategy MKT 3865 Dr. Don Roy.

SEM A - Promotion PI – Employ sales-promotion activities to inform or remind customers of business or product PI – Explain venue signage PI – Select.

MARKETING CAMPAIGN Company name and campaign name.

Maximizing Revenue with Analytics. Class Overview 1 How Do Sports Organizations Make Money? Examining the six primary sources of revenue. How Can Sports.

How to communicate your product Part I

Develop a Marketing Plan.  Your marketing plan gives you a guide on which to base decisions and ensures that everyone is working together to achieve.

Is there one group that still needs to present? Chapter 4 Marketing Products and Services Through Sports.

EVENT DISTRIBUTION Sports Entertainment and Recreation Marketing.

Introduction to Event Marketing & Management Copyright © 2009 by Sports Career Consulting, LLC.

Sport and Fitness By: Carly Neil May 2016.

INTEGRATED MARKETING COMMUNICATIONS (IMC) PLAN Communications Channel

2.2 Event & Media Distribution

FORECASTING IN HOTELS STARTS WITH MAKING A BUDGET

Marketing Plans.

Welcome to Sabrang Radio and TV

2.2 Event & Media Distribution

Introduction to Event Marketing & Management

Messages for the International Day for Biological Diversity 2013

2.2 Event & Media Distribution

Sell advertising space in printed and electronic materials

Retail Gains and Consumer Confidence

School Sport Award Best Practice: Celebrating Sport

Half billion impacts* sqm

Maximize ROI for Promotional Events

Sell advertising space in printed and electronic materials

Maximize ROI for Promotional Events

Sell advertising space in printed and electronic materials

Standard 1.2 Marketing Of Sports

Marketing Through Sports

Model of the IMC Planning Process

Season TOTAL # OF WINS 14/15 13/14 12/13 11/12 10/11 09/10 08/09 07/08

Presentation transcript:

Indoor Summary

Aviva International Match Sell out audience 2 million BBC viewers Aviva World Trials and UK Championships Sell Out Audience Team selection for Doha Aviva Indoor Grand Prix IAAF Number 1 indoor event Record attendance over 7000 spectators 1.9 million tv viewers

Outdoor Summary

Major Events Summary Successful integration of Diamond League Events Implementation of event personalities Innovative approaches to marketing and event presentation Xtreme High Jump Schools Tour Street Pole Vault Diversity Diamond Treasure Hunt Jamaica Day

Trends - Sales v Revenue v Spend % increase in ticket sales from

2010 Ticket sales 2010 TICKET SALES (Indoors & Outdoors) TOTAL SALEABLE SOLDCOMPS MAX CAPACITY CAPACITY ACHIEVED 59,65447,760 (80%)11,33970,90958,324 (82%) Increased total number of tickets sold in 2009 by +257 Increased saleable target from 2009 by +1,517 Reduced comp ticket totals from 2009 by Increased total number of tickets sold in 2009 by +257 Increased saleable target from 2009 by +1,517 Reduced comp ticket totals from 2009 by

Media Coverage Evaluation 2010 Reach of 1.45 billion (based on OTS) AEV: over £7m / PR Value: £21m 24% included ticket message (Target = 40%) Indoor 2010Outdoor 2010Total 2010 Reach311,801,9891,139,805,9421,451,607,931 AEV Value£1,655,612£5,351,135£7,006,747 PR Value£4,966,836£16,053,405£21,020,241

TV Audience