Establishing business relations

V relations relationship connection connections Establish Enter into Open up Build up business

Framework - Information source(to inform them of how you get the name and address) - Purpose of writing - Brief self-introduction - Products, terms or service concerned - Ending

Information source -Bank -Trade directory -Trade organizations: Chamber of Commerce -overseas office: Embassy, Commercial Counselor’s office; Consulate etc. -Third Co. related to both -Magazine;Newspaper;Ad.;Internet etc.

中国医药商业协会 CAPC （ China Association of Pharmaceutical Commerce ） 中国医药保健品进出口商会 CHINA CHAMBER OF COMMERCE OF MEDICINES & HEALTH PRODUCTS IMPORTERS & EXPORTERS

Useful sentences-formal Through the courtesy of (by courtesy of) our Commercial Counselor’s Office in London, we notice that you are interested in doing business with us. 1. Through the courtesy of (by courtesy of) our Commercial Counselor’s Office in London, we notice that you are interested in doing business with us. 2. We are indebted to Messrs Freeman & Co. Ltd., London, England, for your name and address and should be pleased to open up business relations with your firm in the line of… We owe your name and address to … who have informed us that you are in the market for textiles. 3. We owe your name and address to … who have informed us that you are in the market for textiles.

- Your consulate in Shanghai has referred us to you for establishing business relations with your corporation. - - The Foreign Department of Bank of China here has recommended your corporation as being interested in establishing business relations …. - Your company has been introduced/given to us by the Belgium Chamber of Commerce in Brussels… - Having had your name and address from …, we take this opportunity to … Useful sentences-normal

- With a view to expanding our business at your end, we are writing to you in the hope that we open up business relations with your firm. - In order to extend( to increase) our export business to your country, we wish to enter into direct business relations with you. - As we learn that you buy large quantities of …, which just falls within our business scope, we have pleasure in submitting herewith our samples to see if we could commerce business with your firm. State purpose

Self-introduction-vocabulary State-owned/operated/run Private Joint venture Deal in/ be engaged in importing or exporting deal exclusive in/ specialize in the line of

- We wish to introduce ourselves to you as a state- operated corporation dealing executively in crude drugs. - Having been specializing in the export of health tonics for years, we grow to be the leading company in this line with an average annual turnover over $…. - We, a state-run company engaged in …, have established wide connections and sales networks in three main cities in China: shanghai, Beijing, Shenzhen. Self-introduction-sentences

As to detailed terms For your reference/consideration, To give you a general idea of …, we take this liberty to introduce ….

Ending - We are looking forward to hearing from you. - We hope to hear from you shortly. - We would appreciate a prompt answer and will carefully consider any proposal likely to lead to business between us. what you expect from your reader closing sentence

To write a letter… - Commercial Counselor’s office - Leading Co., state-owned, specialize in active pharmaceutical ingredients(API) - Price list and catalogue attached for further information - Enquiry expected

Dear Sirs: By courtesy of our Commercial Counselor’s Office in London, we notice that you are interested in doing business with China. Therefore, we are writing the letter to see if we could enter into business relations. As a large-sized state-owned pharmaceutical company specializing in exporting various active pharmaceutical ingredients(API), we gain sound reputation at home and abroad by prompt payment, good faith operation and effective logistic management. For more information, you may visit our website

To give you a general idea of our business scope, we enclose herewith a full set of catalogues of our product range. Should you find any of the items of interest, kindly let us know. We shall be pleased to send you our best quotations on receipt of your detailed enquiry. We would appreciate receiving your early reply. Yours faithfully.

Gentlemen, Your communication of the 28 th May addressed to our sister corporation in Shanghai has been passed on to us for attention and reply as the export of pharmaceutical raw materials and semi-finished products falls within the scope of our business activities. However, we very much regret that we are not in a position to supply you with abovementioned products direct, as we are already represented by Messrs, Freemen and Brothers Co., Ltd., 267 Broad St. …, for the sales of this commodity in your district. We advise you to get in touch with them for your requirements.

In case you are interested in other items, kindly let us know and we shall be only too pleased to make your offers directly. Sincerely yours

1. Both sides hope to develop trade on the bases of equality, mutual benefit and exchanging what one has for needs. 2. The letter expresses the willingness to open up business relation. 3. Having had your name and address from Messrs. the Forest Laboratories Corp. Ltd., we are writing you in the hope of establishing business relationship with you. 4. If you find any of the items interested, please let us know as soon as possible. 5. We are diversifying our business to create a more balanced product portfolio and remove away from a reliance on traditional ‘white pill, western markets.’

1. Having had your name from trade directory, it is such a good opportunity to write a letter to you for exploiting Asian-pacific market. 2. Our medical Salicylic Acid is high quality and reasonable price. 3. We look forward to receive your early reply and trust that through our mutually cooperation we shall be able to conclude this transaction with you in the near future. 4. Your firm has been kindly recommended by the Mysun pharma Co.Ltd. as the largest exporters of drug substance. 5. We own your name and address to our commercial counselor’s office in London, which we learn that you are seeking partners in China for selling your Calcium Gluconate for injection.

Having obtained your name and address from the bank of China, we are writing to you with a view _____ establishing trade relations with you. We have been dealing ____ drug substance for years. At present, we wish to secure a supply ____the goods in the attached list _____ Chinese market. The type we are interested in is ____ high purity, good quality and excellent stability. If you can supply us _____ the type of goods, kindly reply ____ air-mail enclosing your newest price list CIF New York. We shall be happy to hear ____ you and will carefully consider any proposal likely ____ lead ___ business between us.

Write a letter with given instructions below: －贵国驻华大使馆商务参赞处告知你拟从我国进口复方丹 参滴丸 (compound danshen dripping pills) ，故特致函 ，希望能在该项产品方面建立业务关系。 －我公司为一家专营医药商品进出口的贸易公司，经验丰 富，信用可靠，得到海内外客户的信赖与合作。 －为能便于你对我公司产品的了解, 我将附上产品目录及 报价单。 －如有任何疑问，请尽管与我联系。期待你方的答复。

By courtesy of the Commercial Counselor’s Office of your Embassy in China, we learn that you are interested in importing compound danshen dripping pills from China. Therefore, we are writing the letter to see if we can establish trade relations in this line. We’ve specialized in the import and export of pharmaceutical products for years, and built up firm connections and enjoyed sound reputation at home and abroad, rich in experience and reliable in business. To give you a general idea of our exports available, we are enclosing our latest catalogues and price lists for your information. If you have more questions or are interested in any of them, kindly let us know. We await your esteemed reply.