© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Channel Marketing Printing & Supplies Campaign Guide Q © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 1

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. letter to partners Dear Partner, Thank you for your continued support to HP business. We in the HP Channel Marketing team are here to help your organization create demand for HP products and solutions. Towards this we are pleased to present the HP Printing and Personal Systems Co- Marketing/demand generation guide enclosed. To help you, we have created a number of marketing assets that are technology specific for Computing, Laser and Ink business. For each campaign you can clearly see in this guide what assets are available (e.g., banners, print adverts, direct mail, electronic mail,) along with the various call to actions. Many of these assets have been translated into key regional languages. All of these campaigns are available to you in HP Co-Marketing Zone, our repository for marketing materials, via the Partner Portal. As a member of HP PartnerOne program you may be eligible to receive Market Development Funds (MDF) from HP to help you run campaigns that are HP focused, in your local markets. For more information please contact your local Partner Business Manager (PBM) or Partner Marketing Manager (PMM). For full details of the latest campaigns, kindly check Co-Marketing Zone (CMZ) and choose the relevant quarter. Please keep in mind many of our campaigns are long term (>6 months) campaigns. However, we will include newer campaigns every 2-3 months. You can access the CMZ through the New Unison Partner Portal: So look out for updated versions on a regular basis. Best Regards, Heather Kent Director Channel Marketing Printing and Personal Systems Group – AMS

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Table of contents – toner campaigns Campaign NamesFY15 Strategic InitiativesProductsCampaign ObjectiveTarget AudiencePage # LES Campaigns Original HP Toner cartridges with JetIntelligence Drive awareness and build brand preference for the new OHP Toner cartridges with JetIntelligence Original HP Toner cartridges with JetIntelligence Establish OHP Toner cartridges with JetIntelligence and highlight the innovations driving the new Platform SMB, Mid-Market, Enterprise and Public Sector 8,9 Original HP Toner Value Campaign Grow toner market share in developed and emerging markets Original HP TonerInfluence price perceptions for Original HP Toner SMB purchase decision makers10, 11 Science of Printing – Toner Science Investigation Grow toner market share in developed and emerging markets Original HP TonerCreate awareness for the science behind every Original HP Toner Cartridge SMB purchase decision makers12,13 Original HP Economy toner Grow toner market share in transactional spaceOriginal HP Economy toner SKUs Create awareness and drive demand for the new Original HP Economy toner SKUs Consumers, Home/HO, Micro biz (1-9) 14,15

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Campaign NamesFY15 Strategic InitiativesProductsCampaign ObjectiveTarget AudiencePage # IPS Campaigns OfficeJet X Series Here’s an Idea Drive high growth - Ink in the Office HP OfficeJet Pro X HP OfficeJet Enterprise X Drive awareness and consideration for OJ X-Series by leveraging breakthrough technology PRIMARY: ITDM’s: IT Decision Makers SECONDARY: BDMs: Business Decision Makers 17, 18 OfficeJet Pro X Here’s an Idea Drive high growth - Ink in the Office HP OfficeJet Pro XDrive awareness and consideration for OJPro X by leveraging breakthrough technology PRIMARY: ITDM’s: IT Decision Makers SECONDARY: BDMs: Business Decision Makers 19,20 Money Back Guarantee: X Series Drive high growth - Ink in the Office HP OfficeJet Pro X HP OfficeJet Enterprise X Remove barriers to entry for OJ X-Series PRIMARY: ITDM’s: IT Decision Makers Works SECONDARY: BDMs: Business Decision Makers 21, 22 Money Back Guarantee: OJPro X Drive high growth - Ink in the Office HP OfficeJet Pro XRemove barriers to entry for OJPro X PRIMARY: ITDM’s: IT Decision Makers SECONDARY: BDMs: Business Decision Makers 23,24 OfficeJet Pro 8620 Here’s an Idea Drive high growth - Ink in the Office HP OfficeJet Pro 8620 AiODrive consideration, preference and purchase of Ink-in-the-Office PRIMARY: BDMs: Business Decision Makers 25, 26 IITO OJPro 6830Drive high growth - Ink in the Office HP OfficeJet Pro 6830Drive consideration, preference and purchase of Ink-in-the-Office PRIMARY: BDMs: Business Decision Makers 27, 28 IITO OJPro 6230Drive high growth - Ink in the Office HP OfficeJet Pro 6230Drive consideration, preference and purchase of Ink-in-the-Office PRIMARY: BDMs: Business Decision Makers 29, 30 4 New Table of contents (IPS)

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Table of contents – hardware campaigns Campaign NamesFY15 Strategic InitiativesProductsCampaign ObjectiveTarget AudiencePage # LES Campaigns New LaserJet System (including Original HP Toner cartridges with JetIntelligence) Grow Installed BaseNew HP LaserJets (From Q2 FY15) Launch and create demand for new HP LaserJet products that bring a strong new value proposition to customers Business Decision Makers (BDMs) in small, unmanaged companies (1-49 employees). IT Managers in small (50-99 employees) and medium-sized companies ( employees). 32, 33 Print SecurityDifferentiate with SolutionsHP LaserJet MFP M630 and HP JetAdvantage Security Solutions Create awareness around the M630 it’s security features ITDMs in mid-market ( employees) and Enterprise (1000+ employees) 34, 35 Print Security SustainDifferentiate with Solutions Grow Managed Print Services JetAdvantage Security Solutions and Managed Print Services Create awareness that HP JetAdvantage Security solutions (embedded hardware features & add-on solutions) can protect valuable information ITDMs in mid-market ( employees) and Enterprise (1000+ employees) 36, 37 HP Color LaserJet MFP M476 Grow Installed BaseHP Color LaserJet MFP M476 Create awareness and demand for the M476 with strong mobility features and is the first printer to be endorsed by MOPRIA ITDM and BDM in informally managed businesses or local/branch offices with 3-10 users printing 1,000- 2,500 pages per month. 38, 39

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Table of contents – hardware campaigns Campaign NamesFY15 Strategic InitiativesProductsCampaign ObjectiveTarget AudiencePage # LES Campaigns MFP MobilityGrow Installed BaseHP MFPs (Hero products M575, M775, M830, M880 Create awareness and help solve customers need for secure mobile printing with the latest technology built into HPs MFPs IT decision makers in medium and Enterprise businesses. 40, 41 Mono LaserJetGrow Installed BaseHP Mono LaserJets (Hero products M605, M712, M401, M201dw Create demand for HPs Mono LaserJet products Business decision makers and IT decision makers in Managed SMB ( employees). IT decision makers in Mid-Market ( employees). 42, 43

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Printers Channel Marketing Toner Campaign Guide Q © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Original HP Toner cartridges with JetIntelligence Strategic Initiative Launch the HP Toner NPI and enable LaserJet sales/adoption of the new platform and innovations Campaign Tactic Create and deliver messaging and assets which highlight the new LaserJet Platform, focusing in on the key innovations in the Toner and Cartridge which enable the full capabilities of the platform Target Audience Primary: SMB office manager; Secondary: Mid Market, Enterprise and Public Sector Campaign Objective Introduce and establish the OHP Toner cartridges with JetIntelligence as the key differentiator to the new LaserJet Platform – drive halo for current platform products Brand Messaging The World’s most preferred printers Value Proposition Original HP Toner cartridges with JetIntelligence. More. Pages, Protection, and Performance. Summary of Details Campaign Assets include HP (ATL) and Co-branded Print Ads, Flash Banners, s and Landing page and an HP-based landing page. Social Media content and content drivers as well as collateral will be available. Language English Availability 2Q 2015 US: Available to Preferred & Qualified Supplies Partners. CA: Available. LA: Available. New Home| Printing & Supplies| Supplies| Toner Technology| JetIntelligence

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Original HP Toner cartridges with JetIntelligence Creative Assets Co-Branded Mobile, Static and Flash Banners Co-Branded PrintCo-Branded s Direct Mail US: Available to Preferred & Qualified Supplies Partners. CA: Available. LA: Available. New Home| Printing & Supplies| Supplies| Toner Technology| JetIntelligence

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Original HP Toner Value Campaign Value Campaign Strategic Initiative Grow toner market share and maintain loyal customers Campaign Tactic Create assets which focus on anti-reman messaging positioning – leverage the 1 in 3 claim for Original HP Toner Target Audience Primary: SMB office manager Campaign Objectives To be the brand of choice for SMBs replenishing print cartridges for their HP LaserJet printers. Keep Loyal customers loyal. Brand Messaging Original HP Toner works the first time, every time. Value Proposition Bargain toner will fail you. Original HP Toner works the first time, every time. Summary of Details Campaign Assets include Co-branded Flash Banners Language English Availability 2Q 2015 US: Available to Preferred & Qualified Supplies Partners. CA: Available LA: Available

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Original HP Toner Value Campaign Assets Banner Ads (Flash) at threes core sizes

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Science of Printing – Toner Science Investigation Strategic Initiative Influence price/value perceptions and drive purchase of OHP Toner. Campaign Tactic Build a series of edutainment videos, to engage SMB, address common printing issues, educate about the innovation in OHP cartridges, encourage sharing of content, and drive them to a lead nurturing flow to drive sales. Target Audience SMB office manager – unattended accounts Campaign Objective Leverage a program that effectively tells "why" the toner cartridge is a critical component of the printing ecosystem and articulate its value to the business. Brand (Campaign) Messaging Original HP Toner works the first time, every time. Value Proposition Toner Science of Printing: “up to 70% of the printing science is in the cartridge”, and OHP toner is more than just a plastic shell with powder inside. Summary of Details Flash Banners, eDM Language English Availability 1Q 2015 US: Available to Preferred & Qualified Supplies Partners. CA: Available LA: Available Home| Printing & Supplies| Supplies| Toner Technology| Science of Printing Direct Link

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Print Ad (Co-branded)Brochure (Co-branded) US: Available to Preferred & Qualified Supplies Partners. CA: Available LA: Available Science of Printing – Toner Science Investigation Home| Printing & Supplies| Supplies| Toner Technology| Science of Printing

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Original HP Economy toner Strategic Initiative Grow toner market share in transactional space Campaign Tactic Demand Generation with opportunity to up-sell Target Audience Consumers, Home/HO, Micro biz (1-9) Campaign Objective Make POP price-cautious customers aware of the new extension of our portfolio: Economy SKUs, designed for customers with lower usage (lower pop price, lower yield, higher cpp) Brand Messaging Original HP Toner works the first time, every time. Value Proposition HP Economy toner, 100% HP quality for 35% less cost.* Designed for those with low print volumes Summary of Details Co-branded Print Ads, Co-Branded Flash Banners, Co-branded s Language English Availability 4Q 2014 US: Available to Preferred & Qualified Supplies Partners. LATAM: Mexico ONLY CA: NOT available *Compared to the minimum average selling price for HP’s standard (A) cartridge counterpart. (US only footnote). Coming Soon

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Original HP Economy toner creative assets Web Landing Page Co-Branded Print & Collateral Co-Branded Flash Banners Telemarketing Script Print Ad Catalog page HP and Co-Mktg landing page Direct Mail eDM US: Available to Preferred & Qualified Supplies Partners. LATAM: Mexico ONLY CA: NOT available Coming Soon

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Printers Channel Marketing IPS Campaign Guide Q © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. OfficeJet X Series Here’s an Idea Campaign Home| Printing & Supplies| OfficeJet Enterprise X| Product Campaigns Strategic Initiative Drive high growth - Ink in the Office Campaign Tactic Drive awareness and consideration Target Audience PRIMARY: ITDM’s: IT Decision Makers Works in a company with employees “Managed” company SECONDARY: BDMs: Business Decision Makers Works in a company of employees “Unmanaged” company Campaign Objective Drive awareness and consideration for OJ X Series; drive preference for printers with HP Pagewide Technology by showcasing how they meet or exceed the gold standard of laser for business Brand Messaging Officejet X Series with exclusive PageWide Technology: “Looks like laser, runs like laser, costs half as much” Value Proposition The most affordable, most reliable, fastest printing technology, engineered for IT. HP’s X-series printers delivers professional, reliable printing with significant cost and efficiency advantages to make a positive impact on your business. Summary of Assets Channel print ad, direct mail, banner ad, , poster, one sheet, copy blocks, telemarketing scripts Language English, French Canadian Availability NEW! Available July New Coming Soon

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. OfficeJet X Series Here’s an Idea Creative Assets Home| Printing & Supplies| OfficeJet Enterprise X| Product Campaigns Copy Blocks and Telemarketing Script One Sheet Co-Branded Print Co-Branded s Co-Branded Banners Direct Mail Co-Branded Poster 18 New Post Card Coming Soon

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. OfficeJet Pro X Here’s an Idea Campaign Strategic Initiative Drive high growth - Ink in the Office Campaign Tactic Drive awareness and consideration Target Audience PRIMARY: ITDM’s: IT Decision Makers Works in a company with employees “Managed” company SECONDARY: BDMs: Business Decision Makers Works in a company of employees “Unmanaged” company Campaign Objective Drive awareness and consideration for OJPro X; drive preference for printers with HP Pagewide Technology by showcasing how they meet or exceed the gold standard of laser for business Brand Messaging Looks like laser, runs like laser, costs half as much Value Proposition The most affordable, most reliable, fastest printing technology, engineered for IT. HP’s Officejet X series printers delivers professional, reliable printing with significant cost and efficiency advantages to make a positive impact on your business. Summary of Assets Channel print ad, direct mail, banner ad, , poster, one sheet, copy blocks, telemarketing scripts Language English, French Canadian Availability NEW! Available July 2015 OfficeJet X Series Here’s an Idea 19 New Coming Soon

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. OfficeJet Pro X Here’s an Idea Creative Assets Copy Blocks and Telemarketing Script One Sheet Co-Branded PrintCo-Branded sCo-Branded Banners Direct Mail Co-Branded Poster 20 New Post Card Coming Soon

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Money Back Guarantee OfficeJet X Series Creative Assets Strategic Initiative Drive high growth - Ink in the Office Campaign Tactic Drive awareness and consideration Target Audience PRIMARY: ITDM’s: IT Decision Makers Works in a company with employees “Managed” company SECONDARY: BDMs: Business Decision Makers Works in a company of employees “Unmanaged” company Campaign Objective Remove barrier to entry for OJ X-Series products by overcoming perceived risk with 90-day Money Back Guarantee offer Brand Messaging Runs like laser. Costs half as much. Love it or your money back. Value Proposition The most affordable, most reliable, fastest printing technology, engineered for IT. HP’s X series printers delivers professional, reliable printing with significant cost and efficiency advantages to make a positive impact on your business. Summary of Assets Channel print ad, poster, banner ad, , one sheet, copy blocks Language English, French Canadian Availability NEW! Available July New Coming Soon

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Money Back Guarantee OfficeJet X Series Creative Assets One Sheet Co-Branded Print Co-Branded s Co-Branded Banners Copy Blocks and Telemarketing Script 22 Poster New Coming Soon

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Money Back Guarantee OfficeJet Pro X Strategic Initiative Drive high growth - Ink in the Office Campaign Tactic Drive awareness and consideration Target Audience PRIMARY: ITDM’s: IT Decision Makers Works in a company with employees “Managed” company SECONDARY: BDMs: Business Decision Makers Works in a company of employees “Unmanaged” company Campaign Objective Remove barrier to entry for OJPX products by overcoming perceived risk with 90-day Money Back Guarantee offer Brand Messaging Runs like laser. Costs half as much. Love it or your money back. Value Proposition The most affordable, most reliable, fastest printing technology, engineered for IT. HP’s Officejet X series printers delivers professional, reliable printing with significant cost and efficiency advantages to make a positive impact on your business. Summary of Assets Channel print ad, poster, banner ad, , one sheet, copy blocks Language English, French Canadian Availability NEW! Available July New Coming Soon

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Money Back Guarantee OfficeJet Pro X Creative Assets One Sheet Co-Branded Print Co-Branded s Co-Branded Banners Copy Blocks and Telemarketing Script 24 Poster New Coming Soon

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. OfficeJet Pro 8620 Here’s an Idea Home| Printing & Supplies| OfficeJet Pro| Product Campaigns| OfficeJet Pro 8620 Strategic Initiative Drive high growth - Ink in the Office Campaign Tactic Drive consideration and preference Target Audience PRIMARY: BDMs: Business Decision Makers Works in a company of employees “Unmanaged” company Campaign Objective Drive consideration, preference and purchase of Ink-in-the-Office highlighting affordable color printing. Brand Messaging Cut the cost of business printing in half. Value Proposition Get business-class printing for up to 50% less cost per page than competitive color laser. Summary of Details Channel print ad, banner ad Language English, French Canadian Availability NEW! Available July New Coming Soon

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. OfficeJet Pro 8620 Here’s an Idea Home| Printing & Supplies| OfficeJet Pro| Product Campaigns| OfficeJet Pro 8620 Co-Branded PrintCo-Branded Banners 26 New Coming Soon

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. IITO OJPro 6830 Strategic Initiative Drive high growth - Ink in the Office Campaign Tactic Drive consideration and preference Target Audience PRIMARY: BDMs: Business Decision Makers Works in a company of employees “Unmanaged” company Campaign Objective Drive consideration, preference and purchase of Ink-in-the-Office highlighting affordable color printing. Brand Messaging Big-business quality, small business price Value Proposition Print professional color for less than lasers, and facilitate business growth with hassle-free productivity features Summary of Details Channel print ad, event banner, poster, direct mail, one sheet, copy blocks, telemarketing script, brochure Language English, French Canadian Availability Available now IITO OJPro Home| Printing & Supplies| OfficeJet Pro| Product Campaigns| OfficeJet Pro 6830

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. IITO OJPro 6830 Creative Assets Home| Printing & Supplies| OfficeJet Pro| Product Campaigns| OfficeJet Pro 6830 PostcardCopy Blocks / Telemarketing Scripts Poster Event Baner One Sheet Digital Flash Banners Brochure s Lifestyle Print Product Print Direct Mail 28

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. IITO OfficeJet Pro 6230 Strategic Initiative Drive high growth - Ink in the Office Campaign Tactic Drive consideration and preference Target Audience PRIMARY: BDMs: Business Decision Makers Works in a company of employees “Unmanaged” company Campaign Objective Drive consideration and preference for IITO by highlighting affordable color printing. Brand Messaging Impressive to the eye, and the wallet. Value Proposition Print professional color for less than lasers, and facilitate business growth with hassle-free productivity features Summary of Details Channel print ad, event poster, poster, direct mail, one sheet, copy blocks, telemarketing script, brochure Language English, French Canadian Availability Available now IITO OJPro Home| Printing & Supplies| OfficeJet Pro| Product Campaigns| OfficeJet Pro 6230

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. IITO OfficeJet Pro 6230 Creative Assets Home| Printing & Supplies| OfficeJet Pro| Product Campaigns| OfficeJet Pro 6230 Copy Blocks / Telemarketing Scripts Event Banner One Sheet Direct Mail Poster s Print Brochure Postcard 30

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Printers Channel Marketing LES Campaign Guide Q © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 31

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP LaserJets with JetIntelligence Find CMZ Assets herehere Strategic Initiative Grow Installed Base Campaign Tactic Launch a brand new line up of HP LaserJet printers and MFPs Target Audience Business Decision Makers (BDMs) in small, unmanaged companies (1- 49 employees). IT Managers in small (50-99 employees) and medium- sized companies ( employees). Campaign Objective Launch and create demand for new HP LaserJet products Brand Messaging The World’s most preferred printers Value Proposition HP’s legendary LaserJets are now smaller, smarter and faster than ever before with new Original HP Toner cartridges with JetIntelligence that offers more pages, performance and protection. Summary of Details Co-branded Print Ads, Flash Banners, Static Banners, , DM, Copy Block, One Sheet Language English, French Availability 2Q 2015 New

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Print Ads x5 HP LaserJets with JetIntelligence Creative Assets Home| Printing & Supplies| LaserJet| Product Campaigns| JetIntelligence Family Co-Branded Product Ads x 5 Co-Branded eDM x5 Event in a boxCo-Branded Flash Banners x5Sales 1 Page & Telemarketing Script Direct Mail x5 WIP New

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Printing Security Home| Printing & Supplies| LaserJet| Product Campaigns| JetIntelligence Family Strategic Initiative Differentiate with Solutions Campaign Tactic Differentiation; Awareness Target Audience ITDMs in mid-market ( employees) and Enterprise (1000+ employees) Campaign Objective Create awareness around the M630 it’s security features Brand Messaging HP makes end user friendly technology that ‘s built for business Value Proposition Your printers may be the next threat to your network security, but with HP you can be covered right out of the box. Summary of Details Co-branded Print Ads, Mobile Banners, Co-branded s, Co-branded Flash Banners, Co-branded DM, Copy Blocks, One Sheet and Telemarketing Script, Language English, French Availability 4Q 2014

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Printing Security Creative Assets Home| Printing & Supplies| LaserJet| Technology Campaigns| Security One Sheet Co-Branded PrintCo-Branded s Co-Branded Flash Banners Co-Branded DMSocial Media Copy Blocks Co-Branded Mobile Banners

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Printing Security – JetAdvantage Security Solutions Home| Printing & Supplies| LaserJet| Technology Campaigns| Security Strategic Initiative Differentiate with Solutions Grow Managed Print Services Campaign Tactic Awareness, earn attention Target Audience ITDMs in mid-market ( employees) and Enterprise (1000+ employees) Campaign Objective Create awareness that HP JetAdvantage Security solutions (embedded hardware features & add-on solutions) can protect valuable information Brand Messaging HP makes end user friendly technology that ‘s built for business Value Proposition Your printers may be the next threat to your network security, but with HP you can be covered right out of the box. Summary of Details Complement existing Fall launch assets (previous slides) with: Co- branded Web Banners, Co-branded s, Co-branded DM, Copy Blocks, Telemarketing Script, Articles & Content Marketing Whitepapers Language English, French Availability 2Q 2015

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. JetAdvantage Security Solutions Creative Assets Home| Printing & Supplies| LaserJet| Technology Campaigns| Security Co-Branded Web Banners Co-Branded s Co-Branded DM Copy Blocks Co-Branded DM Flyer

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Color LaserJet Pro MFP M476 Home| Printing & Supplies| LaserJet| Product Campaigns| Color LaserJet Pro M476 Strategic Initiative Grow Installed Base Campaign Tactic Differentiation; Innovation Target Audience ITDM and BDM in informally managed businesses or local/branch offices with 3-10 users printing 1,000- 2,500 pages per month. Campaign Objective Create awareness and demand for the M476 with strong mobility features and is the first printer to be endorsed by MOPRIA Brand Messaging HP makes end user friendly technology that ‘s built for business Value Proposition The M476 brings secure mobile printing and workflow innovations found in enterprise-class devices to SMB customers, to help save time and boost productivity. Summary of Details Co-branded Press Ads, Co-branded Rich Media, Co-branded Mobile Banners, Co-branded Flash Banners, , Telemarketing Script Language English, French Availability 4Q 2014

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Color LaserJet Pro MFP M476 Creative Assets Co-Branded Mobile Rich Media Banners Co-Branded PrintCo-Branded s Co-Branded Flash Banners Telemarketing Script and Copy Blocks Home| Printing & Supplies| LaserJet| Product Campaigns| Color LaserJet Pro M476

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP MFP Mobility Home| Printing & Supplies| LaserJet| Technology Campaigns| Mobility Strategic Initiative Grow Installed Base Campaign Tactic HP mobile printing is secure printing. Target Audience IT decision makers in medium and Enterprise businesses. Campaign Objective Solve customers need for secure mobile printing with the latest technology built into HPs MFPs Brand Messaging HP makes end user friendly technology that ‘s built for business Value Proposition HP’s 30-year heritage of engineering LaserJet reliability and innovation delivers new MFPs that now make mobile printing secure printing. Summary of Details Co-branded Print Ads, Event in a Box, Co-branded s, Co-branded banners, Brochure, eDM Language English, French Availability 4Q 2014

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Co-Branded Print Ads MFP Mobility Creative Assets Home| Printing & Supplies| LaserJet| Technology Campaigns| Mobility Flash BannersPrint Ads Co-Branded sCo-Branded Flash Banners DM Co-Branded Posters

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Mono LaserJets Home| Printing & Supplies| LaserJet| Technology Campaigns| Mono Heritage Strategic Initiative Grow Installed Base Campaign Tactic Highlight HP’s 30 years of quality and reliability Target Audience BDMs and ITDMs in Managed SMB ( employees). ITDMs in Mid- Market ( employees). Campaign Objective Create demand for HPs Mono LaserJet products Brand Messaging HP makes end user friendly technology that ‘s built for business Value Proposition HP’s legendary, reliable mono printers give businesses the continuity needed to move ahead. Summary of Details Co-branded Press Ads, Co-branded Flash Banners, Static Banners, Poster, , DM, Brochure, Copy Block, One Sheet Language English, French Availability 4Q 2014

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Print Ads (Not Produced) HP Mono LaserJets Creative Assets Home| Printing & Supplies| LaserJet| Technology Campaigns| Mono Heritage Co-Branded Print AdsCo-Branded DM Co-Branded sCo-Branded Flash Banners Co-Branded One SheetCo-Branded Brochure