1. Internal primer Empower Your Employees
HOW TO USE: This content is intended to provide you with a general understanding of Microsoft’s solution for midsized customers, specifically those who want to boost the productivity of their workforce to maximize their effectiveness. This document is for INTERNAL use and should not be directly provided to customers. Instead, use this content as directional guidance to inform your customer engagement marketing activities and initiate a conversation about how you can help your customers solve their business challenge with a Microsoft solution.
Target Audience
Top Microsoft Products
Core Midmarket ( employees) and Large Midmarket ( employees) businesses. Business Decision Makers (BDMs). Role titles may include: Owner, President, CXO (e.g., Chief Operating Officer, Chief Marketing Officer, etc.), VP, Director, Senior Manager.
Good: Office 365, Windows 10 Pro devices 
Better: + Enterprise Mobility + Security 
Best: + Dynamics 365
Pillar Value Proposition
Customer Benefits
Supporting Solution Points
Work better together.  
Support team communication and collaboration across the business, from anywhere.  
Share and edit documents as a team in real-time, with documents saved in the cloud via Office 365. 
Meet online across locations, with Skype for Business in Office 365. Use HD video and voice meetings and content sharing on the device of your choice. 
Increase team efficiency, using Office 365 and the Power BI mobile app, to share data insights and business intelligence from anywhere.  
Provide anywhere access to business information. 
Make it possible for your team to get things done effectively from anywhere, no matter the device.
Use Dynamics 365 to get, share and update customer information in real-time.    
Access familiar Office apps in Office 365 on the device you prefer – Windows, iOS or Android. Get the most productivity with Office 365 on a Windows 10 Pro device.  
Give your team Windows 10 Pro devices for the intuitive experiences they are used to, like touch, ink, or voice, and across the range of compelling, productive form factors.   
Retrieve and share your latest files and work, always-up-to-date, online or off using OneDrive for Business included in Office 365.
Protect your data wherever it goes.
Better prevent and protect business data from unauthorized access and modern threats, with enterprise-grade security built-in at every level of IT (PC to mobile and cloud). 
Get better protection and security management across devices and apps using Enterprise Mobility + Security, which is simple to set up and always up to date. It safeguards and manages Windows, Android and iOS devices – and protects Windows, your Office /files/apps, and thousands of SaaS apps.  
Help protect users from identity theft with multi-factor authentication in Windows 10 Pro, using two credentials. Use a PIN or device as the first factor. With Windows Hello for Business on modern devices with biometrics sensors, use your fingerprint, face, or even your iris as the second factor. 
Use features in Windows 10 Pro to protect information. BitLocker and BitLocker-to-Go encrypt data on devices and USB drives. 
Together, Windows 10 Pro and Office 365 help protect your data. Windows Information Protection (WIP) in Windows 10 Pro, plus Rights Management Services (RMS) in Office 365 strengthen leak protection. For example: the ability to prevent printing and forwarding of documents without authorization.
Boost team productivity. Business teams today are often distributed across locations, working at various hours with a variety of devices. Employees value flexible work environments that support real-time collaboration and remote access to all the information required to get their job done. And owners want to ensure business data is protected wherever it goes. Technologies designed for a cloud-first, mobile-first world can empower a modern workforce. Microsoft provides integrated cloud and mobile solutions that help to boost productivity by enabling a workplace that securely supports mobile teamwork and flexible workstyles to improve employee experiences and maximize their effectiveness.
Customer Challenges
Enable mobile employees to safely access business data from anywhere. 
Enable team members to work together across locations.  
Use shared business insights to be more productive. 
Keep employees productive as they use a wide range of devices.  
Keep business data secure outside of the physical office..
Conversation Starters
Objection Handlers
Shareable Data Points
Supporting Resources
“How do your employees work together on documents, presentations, and other projects?”
“Do employees at your company work outside the office, for example, while traveling or working at home?”
“How do your teams stay connected when they are in different locations?”
“How do employees access and share the data needed to make decisions, when they’re away from the office?”
“What types of files and applications to they need to access from outside the office?”
Do employees work on their own devices, or has your business standardized on one device platform?
How do you handle device security? What are you doing to protect the data your team is accessing and sharing?
Is your business currently using any cloud-based productivity tools?
We don’t need Office 365. Google Apps is good enough for us. Many companies who consider Google Apps ultimately choose Office 365 because it meets their needs today AND they know they’ll be prepared for the future. With Office 365, you’re getting advanced capabilities built on decades of innovation at Microsoft, so you know you’re getting a full-featured solution that will grow with your business. Office 365 offers privacy, security, and compliance safeguards built-in. and your data isn’t used to deliver advertising.
Our employees want to use iOS/Android devices. One of the many reasons businesses are moving to Windows 10 Pro is flexibility and choice of PCs and devices. If you use Windows devices with Office 365, all the better, as they use the same identity service to make login across applications and devices seamless, in addition to many other advantages including management of PCs and devices, and more.
… mobility security is the 2nd top IT challenge for small businesses and 4th top IT challenge for midmarket businesses. Techaisle blog, Aug
SMBs will go from a current average of 7 types of mobility applications in use to 14 in about a year. (
55% of workers in midmarket firms require mobile access to company data. (
Only 13% of SMBs said that they were fully prepared and confident to handle security challenges, especially mobility security. The remaining 87% were partially prepared, unprepared or unsure. IT Security for SMBs, Techaisle blog, 6 December
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