Doing the most good NCRD/NAOC 2016 | JOSWICK/TODARO

NCRD/NAOC 2016 | JOSWICK, TODARO Fostering Good Corporate Relations Jaime Joswick Director of Brand Management & Corporate Relations National Headquarters Maria Todaro Territorial Corporate Relations Manager USA Western Territory

NCRD/NAOC 2016 | JOSWICK, TODARO On average: 0.8 % of one % pre-tax earnings Large time/staff investment Qualitative benefits: awareness, brand alignment, donor acquisition & cultivation, long-term relationship building

NCRD/NAOC 2016 | JOSWICK, TODARO Trends in Corporate-Nonprofit Partnerships

The Shift in Corporate Philanthropy Pre Recession to Now NCRD/NAOC 2016 | JOSWICK, TODARO

Insight from Corporate Philanthropists

What we Asked What are the most important factors you consider when making partnership decisions? Have you directly experienced or seen a shift/change in corporate philanthropy since the 2008 economic decline? If so, please explain. What are the most valuable actions The Salvation Army can take to maximize corporate partnership potential in the coming year? NCRD/NAOC 2016 | JOSWICK, TODARO

Who we Asked Mattel Children’s Foundation Team Krispy Kreme Nickelodeon Retail Partner in CA (19 store locations) NCRD/NAOC 2016 | JOSWICK, TODARO

What They Said What are the most important factors you consider when making partnership decisions? 3 circles approach: 1. Social Impact, 2. Employee Engagement, 3. Core Business Values align Mission, reach, and how funds are allocated Mutual benefit (ranging from financial to brand awareness) I use two filters: one, that our missions and audience are in alignment and, two, that I like the people at the organization ( NCRD/NAOC 2016 | JOSWICK, TODARO

What They Said Have you directly experienced or seen a shift/change in corporate philanthropy since the 2008 economic decline? If so, please explain. We have become more discerning about where our giving goes to ensure maximum impact Allowed us to be more creative with our giving (percentage of sales, product placement, etc) Partnerships have expanded as the needs of the communities we serve have increased More philanthropic integration into business. As we see the trend of less discretionary money—we work toward every single dollar counting for much more. In the new world order of shrinking dollars, it’s critical that the relationship between a philanthropic organization and a for-profit corporation is symbiotic. A corporation has a finite amount of money to put to a cause so the relationship has to be meaningful. NCRD/NAOC 2016 | JOSWICK, TODARO

What They Said What are the most valuable actions The Salvation Army can take to maximize corporate partnership potential in the coming year? NCRD/NAOC 2016 | JOSWICK, TODARO Truly operate as partners and continue to work together to develop programs that are mutually beneficial. Understand what your partners need. See your partners as clients. Continue building out a strong point of sale program to offer retail partners. 1.Diversify 2.Think of yourselves as service and content providers 3.Effective customer service is king

NCRD/NAOC 2016 | JOSWICK, TODARO General Engagement Tips

NCRD/NAOC 2016 | JOSWICK, TODARO Getting a Meeting RESEARCH WORK YOUR NETWORK

NCRD/NAOC 2016 | JOSWICK, TODARO First, Are you Ready? Consider these "readiness" factors before reaching out to recruit a corporate sponsor: Are you familiar with their charitable priorities? Can you explain the services you offer that are aligned with those priorities? Can you deliver if they ask to partner with you on these programs?

NCRD/NAOC 2016 | JOSWICK, TODARO The Introductory Meeting Know the company Bring creative partnership ideas Listen (business issues & objectives) Ask, “what is most exciting to you?” Agree on action items & deliverables

NCRD/NAOC 2016 | JOSWICK, TODARO Our Organizational Assets & Resources Corporate Partner’s Assets & Resources Corporate Partner’s Challenges Our Organizational Challenges Partnership Idea Map

NCRD/NAOC 2016 | JOSWICK, TODARO Partner Relations Quick to reply Easy to work with Helpful, thoughtful & considerate

NCRD/NAOC 2016 | JOSWICK, TODARO Measuring & Reporting Partnership Success

Sustainability Data/Measurement Employee Engagement Increased Brand Awareness Media Results Recognition NCRD/NAOC 2016 | JOSWICK, TODARO

Data/Measurement Outputs FeedingMinistering Outcomes Changed behavior Better reputation NCRD/NAOC 2016 | JOSWICK, TODARO

Media Results/Stories NCRD/NAOC 2016 | JOSWICK, TODARO

Recognition Tell stories that celebrate the social impact Put together a comprehensive list of marketing materials featuring their logo and the number of impressions received Acknowledge them in board meetings Invite them to a private tour of a center/facility Ask staff and supporters to thank them via , letters, social channels NCRD/NAOC 2016 | JOSWICK, TODARO

Putting This Into Practice Target’s CSR Strategy Education Sustainability Team Members Health & Well-being Volunteerism NCRD/NAOC 2016 | JOSWICK, TODARO

Back-to- School Spree Digital Learning Program NCRD/NAOC 2016 | JOSWICK, TODARO

Our students are very excited to work on the program. To the point of not wanting to stop for dinner. They like progressing through the program and seeing how far they can get and are excited talking to each other about it. - Wausau, WI - Anchorage, AK I do like that each child can go at their own pace, but feel that instructors might benefit from supplemental curriculum to ensure that children are truly learning from the programs. - Chelsea/East Boston, MA A valuable program Lessons for expansion Scale of 1-5, 5 = Strongly Agree The digital learning platform is easy to use. This digital curriculum covers topics and skills that we otherwise could not address. The courses are valuable for my Clients. I would recommend this curriculum to other centers. My EverFi Implementation Manager is accessible and responsive. Ave. Score (n=15) Center Feedback NCRD/NAOC 2016 | JOSWICK, TODARO

Measurement of Learning: Knowledge Gains Based on pre and post-assessment data, clients made considerable knowledge gains in both financial literacy and digital responsibility +88 % +54%+79 % NCRD/NAOC 2016 | JOSWICK, TODARO

Local Target Volunteer Engagement Participate in Center on-site trainings conducted by EverFi Create processes for streamlined communication of volunteer opportunities to Target Tutoring/ mentoring Clients through Digital Learning Program Facilitating lessons/ games to reinforce digital courses with materials provided by EverFi Assisting with local student celebration events Volunteer Onboarding 1:1 Client/Center Engagement Group Mentoring NCRD/NAOC 2016 | JOSWICK, TODARO

Media Results NCRD/NAOC 2016 | JOSWICK, TODARO

Recognition Traditional and Social Media Target Team Members Invited to Celebration Event Staff and Beneficiaries Sent Thank you Notes NCRD/NAOC 2016 | JOSWICK, TODARO

Resources