E-Content for Farmers and Farming Families -Senthilkumaran, Information Services
Public Libraries Knowledge Economy and Knowledge Assets o Overload of content o Connectivity o Evaluate content o Networking and Partnership o Tailor made information based on local needs o Effective use of local technological or dissemination platforms o Evaluate the content which is applicable to target audiences o Networking and Partnership with multi- stakeholder towards reach communities with diversified localized information Libraries - knowledge economy
Rationale o Small and Marginal Fisher-folk, farmers, Livestock owners require tailor made information – decision making o Farmers Commission Report, International Telecommunication Reports and various other research reports illustrate the importance of localized content generation and dissemination o National Sample Survey Organization (NSS Report No. 499: Access to Modern Technology for Farming) confirms that 70% of the farmers did not receive any modern agriculture advisories
Information Services (2013) Right Kind of Information from the Right Source to the Right People at Right Time Multi-channel information / knowledge provider on rural prosperity so rural communities enable them to take right decisions Managing content and communication media (RF) Knowledge providers / holders Knowledge Seekers Identifies their information needs to support decision-making concerning their livelihoods & other aspects of health, education and market information Builds partnership with various organizations with valid and authentic information like government bodies, academic institutions, research institutions, etc. Farmers, Fisher Folk, Livestock Owners, Micro- entrepreneurs, etc. Universities, Research Institutions, Hospitals, Government Departments, Banks, etc.
Information Services – Direct Reach Training / Demonstrations / Field based advisories Audio / Dial out Conferences Camps based services – Medical, Livestock and Plant diagnostic and advisories Knowledge Sharing / Knowledge Debates / Knowledge Quiz Direct Reach Methods Toll Free Help Line Support System
Information Services – Individuals Mass Broadcast Print – Advisories and Social Messages Local Cable TV – Bulletins, Live Phone in Programmes, Scroll, Video Modules Radio – Bulletins, Recorded Programmes Mobile – Voice SMS, Text SMS, Whatsapp Individuals and Mass Broadcast with Toll Free Help Line Support System Toll Free Help Line Support System
Information Services – Reach and Knowledge Base Users - > 20,00,000 States – 7 : UT – 2 : Districts : 82 Knowledge Partners – 460 : Grassroots Partners Knowledge Base - 65,176 video, text and audio bulletins Questions Answered – 1,39,300 (7 languages) Services : Agriculture, Fisheries, Livestock, Health, Education, Weather, Early Warning, Government / Bank Schemes, Micro-enterprises, Employment, etc. RFIS
Indian Public Libraries Movement - Explore o Sharing the location specific audio / video / text content through web based Content Dissemination Repository Platforms o Sharing various tips and updates through Mobile applications among librarians network o Providing dial out conference based interactive platforms facility among librarians o Disseminating Voice SMS based tips / advisories among librarians and the users of libraries o Providing toll free help line number facility to provide necessary clarifications to public or among network – Librarians will act as bridge between knowledge seekers and providers through Toll Free Help Line call