2009 年度高职高专国家精品课程教材 新世纪高职高专汽车运用技术专业系列规划教材 新世纪高职高专教材编审委员会 总主编 韩 艳 主 编 韩 艳 ( 第二版 )

UNIT 3 Logos of Automakers Content Section I Listening and Speaking Section II Reading Section III Grammar Section IV Comprehensive Practice Section V Self-Evaluation Section VI Enlarge Your Vision

UNIT 3 Logos of Automakers Learning to know: 1. Different car logos and their automakers; 2. The origins of some logos of automakers; 3. Useful words and expressions about logos of automakers. Learning to do: 1. Distinguish different car logos and their automakers; 2. Practice some working tasks in English about logos of automakers; 3. Give a presentation about the logos of automakers.

Section I Listening and Speaking logo n. 图形，商标 automaker n. 汽车制造者 origin n. 起源，出身，开端 emblem n. 象徵, 徽章 identify vt. 识别，认明，鉴定 indicate vt. 指明，表明 combination n. 结合，联合 independent a. 独立的，自主的 respectively ad. 各自地，分别地 fortune n. 财产，命运，运气 overlapping a. 相互重叠的 represent vt. 表现，表示，描绘，代表 harmonious a. 和睦的，调和的，和谐的 lose oneself in 专心致志于 due to 因为，由于 derive from 得到（获得）

Section I Listening and Speaking Picture recognition. You will hear some statements. Please recognize which picture each statement is referring to. Task 1: EBDCFA A D F C B E

Section I Listening and Speaking Read and match. Read the English versions of different vehicles and make a match. Task 2: ( ) 1. Volkswagen ( ) 2. Ferrari ( ) 3. Chevrolet ( ) 4. Mercedez ⁃ Benz ( ) 5. Peugeot ( ) 6. Mazda ( ) 7. Mitsubishi ( ) 8. Cadillacs H ABCD EFGH A F E G C B D

Section I Listening and Speaking Speak out. Ask your partner the following questions and organize the sentences. Task 3: 1. Are you familiar with all the car logos listed in Task 1 and Task 2? Can you offer some other names of the car logos? 2. Can you offer some Chinese car logos? 3. Which car logo is the most attractive one in your opinion?

Section I Listening and Speaking Listen and practice. Listen to the dialogues, fill in the missing information, and practice them with your partner. Task 4: Dialogue 1 Mary: Hi, Paul. Long time no see. What are you _____ with these days? Paul: Oh, I ___ myself in the world of vehicles, ________ the car logos. The design, the color, the ______ and stories ______ each logo... it is so cool. Mary: That ______ interesting! Can you give me some examples? Paul: Sure. For example, the logo of “Ford” looks like a _______ rabbit just because the _______ was fond of animals. Mary: It is amazing. Tell me _____ about the logos, and the lunch is on me, OK? Paul: That is a ____. busy lost especially origin behind sounds running founder more deal

Section I Listening and Speaking Listen and practice. Listen to the dialogues, fill in the missing information, and practice them with your partner. Task 4: Dialogue 2 Mary: I am quite _______ about the logo of Audi. Could you say something about it? Paul: No problem. The Audi emblem with its four rings _________ one of Germany’s _______________ automobile manufacturers. It _________ the combination in 1932 of four previous ___________ manufacturers. Mary: Were they both the motor ⁃ vehicle _____________ at that time? Paul: Yes. They produced _______, motors, and mini ⁃ buses respectively then. Mary: I see. Thank you for your __________. Paul: My pleasure. curious identifies oldest establishedsymbolizes independent manufacturers bicycles information

Section I Listening and Speaking Act out. Take Task 4 as an example, practice dialogues according to the situations provided with your partner. Task 5: Situation 1: Joe and Jack are talking about their favorite car logos. Joe prefers Peugeot due to the lovely lion, while Jack favors Mercedes ⁃ Benz for the simple reason that “Mercedes” means fortune and happiness. Situation 2: Linda is quite interested in the logo of Rolls ⁃ Royce, and Paul is trying to explain the meaning of it. Paul says the Rolls ⁃ Royce name derives from the surnames of the company founders, Henry Royce and Charles Rolls. And the two overlapping letter “R” represents the harmonious relationship between the two.

Section II Reading Listen to the passage and fill in the missing information. Task 1: Benz Is this the car you want to ____ for a long time? Benz, a famous German automobile company, is ________ in making products from high ⁃ class sedans to ___________. There are two branches of Benz around the world, the Daimler ⁃ Benz and Mercedes ⁃ Benz. Composed of a _____ and a three ⁃ angle star, the _________ of Benz looks like the steering wheel of a car, which represents its _________ with the auto industry. Meanwhile, the three ⁃ angle star means that the products of Benz _____ all the fields from the sky, to the ocean and the earth, and the circle indicates a good developing trend on a global ______. own engaged heavy trucks circletrademark relationship cover market

Section II Reading 1. Benz mainly produces __________. A. low ⁃ class sedans and trucks B. high ⁃ class sedans and heavy trucks C. high ⁃ class tractors and sedans Read the passage and choose the best answer to complete each statement. Task 2: 2. Benz is a(n) __________ automobile company. A. German B. American C. Japanese

Section II Reading 3. The trademark of Benz is composed of __________. A. one circle and three angles B. one circle and three ⁃ angle star C. a circle and three stars Read the passage and choose the best answer to complete each statement. Task 2: 4. What’s the meaning of “trend” in the passage? A.Market. B. Round. C. Tendency.

Section II Reading be engaged in 忙于（致力于） be composed of 由 …… 组成 steering wheel 舵轮（转向盘，驾驶盘，驾驶轮，操向轮）

Section II Reading Logos of Automakers Different vehicles have different logos. Logo is the symbol of an automaker or a series of automobiles. Let’s get familiar with some of the famous logos of automakers in the world. I’m sure that you must have seen these trademarks on streets. They are all the logos of American automakers. The left one is the logo of GM Company, the middle one belongs to the Chrysler Company, while the right one is the symbol of Ford Company. Their products have been in the Chinese market for a long time, and they all have joint ventures with the Chinese auto enterprises.

Section II Reading Logos of Automakers You will not be unfamiliar with these trademarks. “VW” is the abbreviation of the “Volkswagen”, a German automobile manufacturer. More and more Chinese are getting to know this company. Since the establishment of the first joint venture in Shanghai, Volkswagen has made great progress in developing the Chinese market. Now VW maintains good cooperation with Chinese enterprises. Nearly 30% of the cars you see on the street are products of VW. From the early Santana to the latest Audi A8 ， from Golf, Jetta to Baro and Passat, VW has become a symbol of speed, safety and ease. The following trademarks belong to some French auto companies. The left one is the logo of Peugeot Company, the middle one, the logo of Citroen Company, while the right logo is the symbol of Renault Group. As big auto dealers in European market, they are all famous for their sedan products.

Section II Reading Logos of Automakers I’m sure that you are familiar with these trademarks. Yes, they are the logos of several Chinese automakers. The first one has a very beautiful name, the AELOUS, which is the logo of DONGFENG Group. The second one belongs to Beijing Jeep Corporation. This company has focused on producing jeeps over these years. And now it’s famous for the Cherokee serial jeeps, as a co ⁃ produced enterprise with Chrysler, the USA. Both of these two companies are engaged in producing trucks and passenger cars, too. There are also some other logos of Chinese automakers below.

Section II Reading series n. 一系列 trademark n. 商标 symbol n. 符号，标志，象征 venture n. 冒险，风险 enterprise n. 企业，事业 manufacturer n. 生产者，制造者，生产商 maintain vt. 维持，维修，保养，坚持 cooperation n. 合作，协作 dealer n. 商人 sedan n. ( 美 ) 轿车 get familiar with 熟悉

Section II Reading Notes 1. Ford （美）福特 2. Aston-Martin （美）阿斯顿 — 马丁 3. Lotus （英）莲花 4. Renault （法）雷诺 5. Dodge （美）道奇 6. Land Rover （英）陆虎 7. Volkswagen （德）大众 8. Ferrari （意）法拉利 9. Chevrolet （美）雪弗兰 10. Mercedez-Benz （德）梅赛德斯 — 奔驰 11. Peugeot （法）标致 12. Mazda （日）马自达 13. Mitsubishi ( 日 ) 三菱商事 14. Cadillacs （美）凯迪拉克 15. Audi （德）奥迪 16. Rolls-Royce ( 英 ) 劳斯莱斯 17. GM （美）通用公司 18. Citroen （法）雪铁龙

Section II Reading Read and judge. Read the passage and judge whether the statement is True or False. Task 1: 1. Ford Company has joint ventures with the Chinese auto enterprises. 2. VW is an American auto manufacturer. 3. Passat is a kind of auto in VW Company. 4. Renault Group is famous for their sedan products. 5. Dongfeng Group is engaged in producing jeeps in China. ( )( ) ( )( ) ( )( ) ( )( ) ( )( ) T F T T F

Section II Reading Read, complete and retell. Read the passage again and fill in the blanks with the information in the passage, and then try to retell the passage. Task 2: Logo is the ______ of an automaker or a series of automobiles. There are different kinds of logos, which are also known as __________. For example, VW is the ___________ of Volkswagen, a German automobile ____________, while Peugeot and Citroen belong to ______ auto companies. Nowadays, China also has many large automobile enterprises, like Beijing Jeep Corporation, which _______ on jeep production. Moreover, we have established many corporations with famous automakers worldwide. For example, GM Company has joint ________ in China for a long time. symbol trademarks abbreviationmanufacturer French focuses ventures

Section II Reading Fill in the blanks with the proper words in the table. Task 3: serial trademark indicate symbol venture enterprise manufacture maintain cooperation be familiar with 1. These new measures ________ an about-turn in government policy. 2. He is too poor to _________ his family. 3. He works in a private __________. 4. He played a role as a _____ killer in a Broadway show. 5. ____ you ____________ this type of car? 6. The Cross is the _______ of Christianity. 7. Nobody has a __________ on it so the name is open. 8. The friendly __________ between the two countries is growing with every passing day. 9. He has started a joint _______ in Singapore. 10. They can ___________ rags into paper. indicate maintain enterprise serial Arefamiliar with symbol trademark cooperation venture manufacture

Section II Reading Revise and translate. Translate the following sentences into Chinese. Task 4: 1. Their products have been in the Chinese market for a long time, and they all have joint ventures with the Chinese auto enterprises. 他们的产品投入中国市场已经有很长一段时间了，并且他们都与中国的汽车企 业进行合资。 2. Since the establishment of the first joint venture in Shanghai, Volkswagen has made great progress in developing the Chinese market. 自从在上海建立第一家合资企业以来，大众在占领中国市场方面取得了很大的 进步。

Section II Reading Revise and translate. Translate the following sentences into Chinese. Task 4: 3. From the early Santana to the latest Audi A8 ， from Golf, Jetta to Baro and Passat, VW has become a symbol of speed, safety and ease. 从早期的桑塔纳到最新的奥迪 A8 ，从高尔夫，捷达到宝来和帕萨特，大众车已 经成为速度，安全和舒适的象征。 4. As big auto dealers in European market, they are all famous for their sedan products. 作为欧洲市场的实力强大的汽车商，他们都以其轿车产品而闻名。

Section II Reading Revise and translate. Translate the following sentences into Chinese. Task 4: 5. The middle one belongs to Beijing Jeep Corporation. This company has focused on producing jeeps over these years. 中间的车标属于北京吉普集团。北京吉普集团公司多年来一直致力于生产 吉普车。