Need of E-grocery Market Around us And Challenges Faced by E-grocery Retailers.

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Presentation transcript:

Need of E-grocery Market Around us And Challenges Faced by E-grocery Retailers

NCR of Delhi has emerged as one of the fastest growing region in terms of real estate in the country. Several townships and real estate constructions groups are coming up with their building and towers. One such property destination is Ghaziabad.

Over the years it has emerged as one of the posh housing localities. Properties in Ghaziabad are developing at a rapid pace. Various construction groups are coming up with their Projects in Ghaziabad.Properties in Ghaziabad They are providing all the basic amenities, all the possible luxuries to lure the prospect buyer. Along with the world class infrastructure and facilities, they are coming up with new ideas like that of e-grocery retail shops.

The reason behind the growing of internet economy can be easily attributed to the growing interest by consumers to point and click their way through nearly all aspects of daily life. Business selling consumer products online or better known as “e-tailer‘s” have started to develop services and sell products online even in areas that are said to be the sole domain of traditional businesses, such as grocery stores and pharmacies. Online grocery shops or “e-grocers” are getting popular due to its sheer convenience, ease of market, larger selection and time saving.

One of the advantages of e-grocery shops is their facility of home delivery of items purchased online which is quite appealing to those for whom going out to shop is a difficult task for many of the reasons, such as physical disability, busy lifestyle, shops being too far to reach, the need to care for small children or the lack of adequate and convenient transportation.

Using online services to buy groceries and other products relieves consumers from physically driving to and shopping in traditional stores. The added advantage on e-grocery shops is that they provide information as well as products and services and hence become a single-source solution for the busy consumer today. From a businessman’s point of view, the “pure-play” i.e. no retail storefronts, only ordering through internet and receiving delivery, and possibly one or more warehouses, e- grocer model has an upper hand with several advantages over the traditional retail grocery model.

Firstly, the online grocers benefit from low overheads, as they store goods in warehouses outside big cities where commercial rents are sky-high and do not have to bear the high costs associated with multiple retail locations, including rent, parking, and high property taxes.

Second, by “pooling” their stock in fewer locations, e- grocers can better manage those, reducing stock holding costs and increasing the turnover rates. This results in less spoilage of products and also shorter lead times from the producer to the consumer, which is the key advantage in selling perishable products.

Third, e-grocers have an option to collect the detailed information about their customers’ buying habits and preferences, which can be used for promotions and targeted marketing. This type of one-to-one marketing is what the traditional grocers try to do to track purchases.

Fourth, e-grocers may result in sales growth for the industry. By running their own delivery networks, and warehousing situated outside the city, they are better able to control costs. When compared to the traditional supermarkets, their operating costs are quite low when you factor in rent and utility bills. E-grocers are becoming more popular than supermarkets as customers are willing to pay extra money for the convenience of not dealing with traffic and parking problems. Overall, e- commerce is rapidly growing in India, thanks to better web access, and the potential for online grocers in particular is huge.

So with such facilities being provided one can look forward to invest in Properties in Ghaziabad or can fulfill their dream of having their own home in Projects in Ghaziabad.Projects in Ghaziabad