Personal Marketing Plan Marketing I Quarter 4 Assessment 100 Points

Components of Personal Marketing Plan Mission Statement Current Marketing Situation SWOT Analysis Objectives (SMART Goals- Specific, Measurable, Attainable, Realistic, and Time Bound) Strategies (Marketing Mix) Product, Place, Price, Promotion Summary- How will you stand out in the crowd?

Mission Statement A statement (may be 3-5 sentences) that identifies the following: Core values Provides clarity and identity of who you are and what is important to you Will help to brand you Needs to be honest and authentic Will evolve and change over time

Current Marketing Situation Summarizes the current job market/employment opportunities What career do you want to pursue? What is the current salary range and educational or training requirements for this job? What is the competition for jobs – and WHO is your competition?

SWOT Analysis What are your strengths for the job/goal you want to achieve? What are your weaknesses? What are the opportunities that exist currently? What are the threats? Strengths and weaknesses are internal factors about YOU Opportunities and threats are external factors about your environment

Objectives (SMART GOALS) Personal objectives- Goals that relate to your personal growth and development. Professional/career objectives- Goals that relate to gaining employment, career development

Marketing Mix Apply the marketing mix to yourself Create strategies around the 4 P’s for marketing yourself

PRODUCT: What are the features and benefits of YOU PRODUCT: What are the features and benefits of YOU? Focus on your strengths and positive aspects to “sell” to a potential employer Features- education, abilities, skills, “competencies” such as collaborative, critical thinker, creative, etc. Could also include ways to modify yourself as a product….what would you change or improve?

PLACE Where to you want to work? Are there any geographic considerations? Are there any specific locations where you want to work? Are there any locations that you find unacceptable?

PRICE How much will you cost the employer PRICE How much will you cost the employer? What is essential to you in pricing your talents? What salary expectations are reasonable? What fringe benefits are important to you? 401K plans? Insurance? (Medical/Vision/Dental/

Promotion How will you market yourself? How can you network appropriately? How can you modify or improve your current marketing channels? (Facebook, Twitter, Snap Chat....all of these images and “words” are branding you….Do you need to change any of these?)

People Who is the target market to whom you will market yourself?

Standing Out from the Crowd Briefly summarize “who you are” What are you outstanding features What makes you marketable above everyone else? What can you do to stand out from the crowd? Why should you be hired?

Quarter 4 Assessment Work individually to complete a personal marketing plan. Prepare and summarize in a PPT. Present marketing plan to the class Date of presentation on Q4 Assessment day Includes all of the components of a Personal Marketing Plan. Use the PPT information as guide Format slides appropriately- use graphics is possible Use bulleted points (fewer words and more talking) 100 Points