McDonald´s Udarbejdet af Mark S. H. Pedersen. Company Profile Ray Kroc founded McDonalds Corporation in 1955 He bought out the McDonalds Brothers in 1961.

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Presentation transcript:

McDonald´s Udarbejdet af Mark S. H. Pedersen

Company Profile Ray Kroc founded McDonalds Corporation in 1955 He bought out the McDonalds Brothers in 1961 Under his leadership, the enterprise grew explosively Committed to franchise, as a way of doing business Dedication to strict standards Focused on high qualities regarding to their food How to become a restaurant manager? - Motivated individuals - Implementation of a 2 years program

Company Profile Globalized brand, with more than restaurants distributed in 100 countries worldwide Establish often new restaurants McDonald's serves around 68 million customers daily McDonalds promotion in general The pros and cons according to their advertising

McDonalds influence on children How do McDonalds target children? What it the purpose of aiming their advertise against the children? Which effect does McDonalds advertisement have on the society according to obesity?