1. Courtesy of Mr. Ray Kroc, founder McDonald’s Corporation

2. FIRST RAY-KROC OWNED MCDONALD'S, APRIL 1955 DES PLAINES, IL, USA

4. WHAT DOES THE SIGNAGE SAY?

6. RE-BRANDING IN AUSTRALIA

7. SUSTAINABLE FLAGSHIP RESTAURANT

8. NEWEST MCDONALD’S BUILDING DESIGN

9. MCDONALD’S CANADA CANADA

10. SUCCESS

12. LUCK

13. EDUCATION

14. ADVERSITY

15. RISK

16. CUSTOMER CARE

17. EMPLOYEES

18. LEADERSHIP

19. GROWTH

20. PROGRESS

23. MCDONALD’S TODAYTODAY CONFUSED FOLLOWER or INNOVATION LEADER?

24. brand transformation MCDONALD’S TURNAROUND PLAN

25. MCDONALD'S PINS HOPES ON TURNAROUND PLAN TO REVIVE FLAGGING SALES

26. BRANDING McDonald’s Turnaround RecipeTurnaround