If you got to skip school today and go to the mall with $2000, list all of the things that you would want to buy. Beside the item, write why you want to.

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Presentation transcript:

If you got to skip school today and go to the mall with $2000, list all of the things that you would want to buy. Beside the item, write why you want to buy it. EXAMPLE: New iphone 6 – because it looks cool!

Being a wise consumer Don’t get suckered!

Definition: a person who purchases goods or services. What are goods? An object people want that they can touch or hold. -item you buy - examples: clothes, bike, binder… What are services? An action that a person does for someone else. -examples: haircuts, medical check-up…

1. Internal factors: - your personal taste - your needs 2. External factors: - TV - news - magazines - internet - billboards

Advertising – sending out messages designed to interest consumers in buying a product. The 2 goals of advertising: 1. to get your attention 2. to get you to buy! **Advertisers will use a variety of techniques to appeal to you their potential costumer.

TechniqueHidden Message 1. Bandwagon Everyone is using it-- Don’t be left behind. 2. Rich & Famous It will make you feel rich and famous.

TechniqueHidden Message 3. Free Rewards It offers great value because you get something for free. 4. Great outdoors It is associated with nature so it must be healthy. 5. Good TimesIt will add more fun to your life.

TechniqueHidden Message 6. Star Power It will make you just like this celebrity. 7. Excitement They are smiling and happy. I will be too if I buy this item. 8. Testimonial The “real doctor” says it will be good for me, so it must be true.

In marketing and advertising, a target audience is a specific group of people the marketing message of a product is aimed at. WHY DO THEY WANT A TARGET AUDIENCE?

WHO IS THE TARGET AUDIENCE?