The T.O.U.C.H. App Testing, Open Communication, Utilizing Services, Counseling, and Health Casey Cokkinias Laura DelloStritto Nwando Dike Chlamydia Group 1

Health Problem Chlamydia, caused by the infection Chlamydia trachomatis, is the most commonly reported sexually transmitted infection (STI) in the United States (CDC, 2013). Adolescents years old and young adults years old, the two age groups where chlamydia infection is highest with 1,300 and 2,000 per 100,000 youth respectively (MDPH, 2012).

Chlamydia in Boston, MA

Target Population College students (18-24) in Boston, MA Male and female Risky sexual behavior → Multiple concurrent partners, inconsistent condom use, and lack of testing

Health Behaviors to be Changed and Performance Objectives 1) Correct and consistent condom use. 2) Increase college students’ utilization of annual screenings at local health services. 3) Colleges to promote their existing health services such as expanding hours and hiring well-trained staff to meet student needs 4) Develop communication skills to negotiate condom use.

The T.O.U.C.H. App Find my School: Services on Campus GPS Clinic Locator Student Support Chat Room Videos: Condom Influence Strategies Chlamydia Infographic PSA Contest Request Self-Testing Kit

Logic Model

Communications Plan PSA contest launched first Press Event held to announce winner of PSA contest and launch T.O.U.C.H. Press Release to announce launch of T.O.U.C.H. Main objective is to promote the T.O.U.C.H. app. ●Using the app will increase students’ awareness of how they can take control of their sexual health through prevention and treatment → improve quality of life. After downloading the app, user is able to engage in: Prevention: Use the app to obtain free condoms and watch condom influence strategy videos, thus increasing use of condoms, wearing them consistently. Treatment: Use the app to locate nearest health centers to utilize sexual health services (testing, counseling).

Letter to the Editor UMass Boston’s The Mass Media Student Perspective –Frustration with Health Services –Embarrassment of Testing –No Time to Waste Finding Info Endorsement of App to Peers

T.O.U.C.H. App Simulator

Questions? Thank You!