1 Distributor Presentation Owner: BCAL Rev ** Sales Training Presentation - Product Pitch Purpose Engage in a discussion and inform sales and FAEs about a Cypress product/solution, marketing strategy, and challenges generally faced when engaging customers about the product. The presentation is meant to be used as a standalone presentation with the target audience being generally familiar with the specific industry and technical details of the Cypress product/solution Target Audience Cypress sales, FAE and Distribution sales Use this 7-slide flow 1.Title 2.Market Overview 3.Terms You May Hear From Engineers 4.Design Challenges 5.Cypress Product Design Solution 6.Competitive Comparison Table (Top 3 competitors) 7.Design Win Example Use all fonts (styles, colors and sizes) as in the DWR Style guide Please remove footer explanations before using the presentation

Distributor Presentation Owner: BCAL Rev ** The Industry’s Highest Performance, Standardized Networking Memory

3 Distributor Presentation Owner: BCAL Rev ** Global Networks are Expanding Cisco’s Visual Networking Index (VNI) predicts a 13-fold increase in global mobile data traffic between 2012 and 2017 Cisco estimates three networked devices per capita by 2017 Proliferation of tablets, smart phones, and mobile devices will increase demand for connectivity Increased use of streaming internet video and voice over IP services 18.9 billion network connections and 3.4 billion internet users expected “Average global IP traffic is likely to reach 150 petabytes per hour, the equivalent of 278 million people streaming an HD movie simultaneously.” –Cisco VNI Network infrastructures need to keep pace 200+ GbE line rates are needed to keep up with IP demands Random data accesses must occur without lag Greater densities needed to store more data QDR-IV enables next generation networking systems to meet growing global demand 200 GbE Network Line Card QDR-IV provides the RTR required to support 200 GbE line card performance

4 Distributor Presentation Owner: BCAL Rev ** Terms You May Hear from Engineers Static Random Access Memory (SRAM) A random-access device that allows stored data to be accessed quickly in any random order SRAM uses several transistors forming a digital flip-flop to store data Network Line Card A printed circuit board that provides a transmitting/receiving port for a local area network (LAN) or wide area network (WAN) Line cards plug into telephone company switches and high-end routers Gigabit Ethernet (GbE) Volume of data packets transferred across an Ethernet link, measured in gigabits per second – e.g. 200 GbE Max. Clock Frequency (MHz) Maximum number of clock cycles per second – e.g MHz, 667 MHz Density (Mb) Number of bits (0 or 1’s) stored in the memory – e.g. 144 Mb, 72 Mb Bandwidth (Gb/s) Measure of data flow  Number of bits output per second – e.g. 15 Gb/s On Die Termination (ODT) Impedance matching resistor in transmission lines terminates inside the semiconductor chip Reduces board complexity, improves signal integrity

5 Distributor Presentation Owner: BCAL Rev ** Quad Data Rate (QDR) Double Data Rate (DDR) on separate ports = 4X bandwidth Separate Input/Output ports = no bus contention Optimized for systems with balanced Read and Write operations QDR Consortium Joint effort between Cypress and other industry leaders Defines next generation memory solutions Architectures supported by several leading manufacturers Random Transaction Rate (RTR) Number of random memory transactions supported per second RTR = # of Read/Write Operations per Cycle x Clock Frequency Measured in millions of transactions per second (MT/s) QDR-IV Terms QDR-IV

6 Distributor Presentation Owner: BCAL Rev ** Design Problems Engineers Face QDR-IV solves these problems Delivers the 1800 MT/s required to support 200+ GbE line card performance Reduces replication with high RTR while fulfilling several memory functions including stats/states, scheduling, and lookup Multi-source product carried by all 3 global electronics distributors, 14 local distributors, and 3 catalog houses QDR-IV delivers a high performance, standardized solution with a stable supply chain GbE Network Line Cards require high performance RTR Internet traffic growth requires very high line rates Line rates ≥ 200 GbE require RTR performance > 1200 MT/s 2. Replication is required to boost performance High RTR performance and multiple memory functions require several memory components Increasing memory components increases Points of Failure (PoF), power consumption, board size and design complexity Replication leads to increased BOM cost 3. Companies need supply stability Sole sourced products are susceptible to supply interruption Memory interfaces should be standards-based, ensuring the ability to source from multiple vendors

7 Distributor Presentation Owner: BCAL Rev ** QDR-IV Solution vs. Competition’s FeatureCypress QDR-IV GSI SQ-IIIeMicron RLDRAM3 Random Transaction Rate (MT/s) No. of Chips*1215 Multi-Source PartYesNoYes Max. Clock Frequency (MHz) Max. Bandwidth (Gbps) Max. Read Latency (ns) ODT AvailableYes Multi-function Yes (stats/states, scheduling and lookup YesNo Device Package361 FCBGA260 FBGA168 FBGA *with Replication for lookup 200 GbE

8 Distributor Presentation Owner: BCAL Rev ** Data Sheets: 72 Mb and 144 Mb QDR-IV SRAMs72 Mb144 Mb App Notes: Choosing the Right Cypress SRAM,Choosing the Right Cypress SRAM QDR™ II, QDR-II+, DDR-II, and DDR-II+ Design GuideQDR™ II, QDR-II+, DDR-II, and DDR-II+ Design Guide Design Challenges Upgrade line card to 200+ GbE performance Decrease number of discrete memory components Reduce board size, complexity, and power consumption Companies need supply stability QDR-IV Solution Delivers speeds up to1066 MHz and up to 2133 MT/s RTR Satisfies stats/states, scheduling, and lookup roles No replication allows fewer chips, less power, less cooling Multi-sourced memory that is standards-based QDR-IV Value Suggested Collateral Block Diagram QDR-IV Design Win Example – Network Line Card GSI SQ-IIIe, Micron RLDRAM3 Competition 200+ GbE Network Line Card QDR-IV provides the RTR required to support 200+ GbE line card performance