BRAND SOLUTIONS ASKME & JADLI FOODS 31 st May 2016 Rangarajan R Ravi Tiwari 1

Growth of e-commerce in India -Indian e-commerce has grown 69% from 2013 to Expected to reach $38 Bn in eCommerce is increasingly attracting customers from Tier 2 and 3 cities, where people have limited access to brands but have high aspirations. According to eCommerce companies, these cities have seen a 30% to 50% rise in transactions. -Indian e-commerce has grown 69% from 2013 to Expected to reach $38 Bn in eCommerce is increasingly attracting customers from Tier 2 and 3 cities, where people have limited access to brands but have high aspirations. According to eCommerce companies, these cities have seen a 30% to 50% rise in transactions. Source: Emarketer Dec’15 2

Trends in Indian e-commerce (2015) 3 Share of payment systems in India Top online shopping cities: Mumbai Delhi Ahmedabad Bangalore Kolkata

AskMe’s Ecosystem through national distributors in the Managed Marketplace Model Manage Digital Presence Using local distributors in the managed marketplace (45 cities) City Level Targeting through AskmeGrocery (42 cities) Hyper-local Delivery 5 furniture using Askmefurniture Local + Made- to- order Payments Wallet for Offline+ Online Services Marketplace for featured listing Simplified Loans for SME’s 4

India’s largest online e-tailing platform to empower merchants to market, transact & deliver products & services Askme.com: What We Do AskMe AskMeBazaar AskMeGrocery AskMeFurniture AskMePay AskMeFin 5

User Profile Gender split Region Wise Split Male Female 70.3% 29.7% Tier 1 & 2 cities Others 67% 33% Age Wise Split: % 39% 12% Age: Total Customer Base - 5 MM + Avg UV/Month Avg Transactions/Day 24 MM+ 35K % 6

Key Differentiators User BaseMerchant Base Unique Users > 5 MM Increasing usage of Mobile Platform > 54% of orders come via mobile platform Merchants >100K+ Wide assortment and Nationwide reach ~ 2 MM SKUs > 13K Pin codes ~ Avg Transactions/Day 35K + ~ Customer touch pts 20K+ homes/ Day 7

Brands associated with us General Merchandise Fashion Electronics Home 8

AskmeBazaar: What We’ve Done So Far Business performance over the last year 9

AskmeBazaar: What We’ve Done So Far Business performance over the last year With the right capital, the company will grow 10x in the next 3 years. 10

Custom Brand Solutions Targeted Marketing A) Brand Launch B) Preferential treatment C) Customer Activation D) Awareness solution 11

2.A ) Brand Store/ Launch Launch your exclusive store 12 i-products

2.B ) Preferential Product listing 13 m/beverages/soft-drinks Get your products up in the search

2.C) Customer Activation I. Inserts II. On ground canopy events III. Trial/ Sample IV. On field delivery properties 14

2.C.I ) Inserts Stickers on Boxed Packages | Coupons inside A typical AskmeBazaar packed box Your Brand sticker on the box Campaign flyer inside the box ++ Clutter free visibility A unique media for clutter-breaking, last-mile reach City specific targetingPurchase based targeting Benefits 15

2.C.II ) On ground canopy events Activations/ Month 22 Cities Benefit City specific targeting 16

2.C.III ) Trial/ Sample 17 City specific targetingPurchase based targeting Benefits Product testing & Feedback collection Shop for 500 & get for FRE E ! Product bundling Buy X & get Y for free Buy X & get 50% Off Buy for X value & get Y for free Buy & get Y for free Sample with delivery box | Freebie inside

2.C.IV ) On field delivery properties Benefits City specific targeting Clutter free visibility Bag | T-Shirt | Cap 18

2.D ) Awareness Solution I. Paid Digital Media II. er & SMS III. Website properties 19

2.D.I ) Paid Digital Media Google search campaigns Google PLA campaigns Facebook campaigns Facebook post boosts Affiliate campaigns Twitter post boosts Affiliates Google Facebbook 20

2.D.II ) er & SMS Category Affinity Value Seekers Purchase Power Repeat BuyersB2B/B2C Enriched Segmentation Customer profiles: 5 MM+ -Reach your prospective customers -Personalised content marketing 21

Sample er & SMS 22

2.D.III ) Website properties Pop-ups Order confirmation page Order confirmation er 23

Pop ups 24

Order confirmation page 25

Order confirmation er 26

Other website properties Suggested search results Trending Bestsellers 27

28 Online 1.Google Search 2.PLA 3.FB - Boost 4.Circulation through Google Display Network (GDN) 5. ers 6.SMS 7.Homepage Banner and Pop-Up 8.Category Landing Page 9. Affiliates 10.AskMe Search 11.AskMe Display Ads 12.App Notification Off-beat 1.Corporate Business Partners : to promote employee engagement: Bouquet offers to the employee on their birthdays. 2.Flyers/ Inserts in delivered orders across India 3.Activation on canopy events Case Study: Floweraura (Gifts & flowers) Problem statement To make floweraura a destination brand for gifting needs - Seamless delivery of bouquet & cakes across 150+ Indian cities Avenues to create buzz

Pre-Launch Teaser

Floweraura brand store 30 /

Promos on special occasions

Corporate Activations Corporate engagement activity conducted across corporate offices in India Reach: employees

Media Buzz 50 pieces of standalone coverage across prominent online and print media

Impact for our partner: Floweraura OutputInput Timely Delivery Planning & Execution of marketing campaigns by AskmeBazaar Commitment by our partner- Floweraura Positive reviews across 50+ leading dailies in India ~ 43% Avg. MOM growth in orders Impact on Sales Impact on Brand Image

THANK YOU 35 Let us start partnering now! Grow with us! 31 st May 2016 Rangarajan R Ravi Tiwari

Appendix I Buyer on AskmeBazaar NDD places order to NDD and not to seller Promised delivery in next 24 hours to the buyer On NDD backend NDD ties up with at least 2-3 sellers in a city for every SKU with their negotiated selling price Front end shows lowest price received from these sellers along with our discount (if applicable) Once the order is received, order is assigned to the seller who has listed the lowest price Our delivery mechanism will pick the product from store and deliver to buyer In case if order is returned (RTO), the product comes back to the seller, same day through same delivery mechanism Seller payments are settled within 5 working days from the delivery day. Invoices are sent in the name of a buyer directly from seller along with the product Transaction Charges (Only Applicable upon successful completion of order fulfillment) Transaction fees4% +Service Tax 36

Our offering to Jadli foods in precise 37