ONLINE SHOPPING CARTS

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ONLINE SHOPPING CARTS Moderator: Sachin Amin, Jackson Family Wines Speakers: Scott Moss, Senior Marketing Manager – Vintage Wine Estates Ryan Moore, Director of Direct-to-Consumer Sales – Ridge Vineyards Alessandra Boscarino, Director, Consumer-Direct Marketing – Darioush

Agenda  Introductions  Topics Covered  Enhanced Website Look & Feel  Responsive Website Design  Customer’s Checkout Experience  Q&A

Enhanced Website Look & Feel  Ridge Vineyards  Design concept  Modern and up-to-date  Full screen takeover & Dramatic use of imagery  Psychological color properties  Metrics after improvements  Revenue: +20%  Transactions: +5%  Average order: +15%  Pages/Visit: +10%

Enhanced Website Look & Feel  Darioush Website  Goals  Provide a rich, cultural experience in line with the Darioush brand identity  Offer clean, simple and seamless shopping experience that competes with luxury brands in the modern digital space  Post-launch accolades

Responsive Website Design  Vintage Wine Estate  Responsive design implemented on all brands  Bootstrap (open source) platform utilized to support responsive design  90 days prior and post launch results (mobile only)  Sessions and Time on Site: Flat  Bounce Rate: Down  Conversion Rate: Up  Ridge Vineyards  Post redesign  Sessions +10%  Time on Site +5%  Bounce Rate -8%  Conversion Rate +7%

Responsive Website Design  Darioush  Responsive design vs. mobile site  Content, legibility and usability transforms based on device being used  Crafting mobile responsive communications to follow suit with web experience

Customer’s Checkout Experience  Vintage Wine Estates  A/B design testing  Landing page customization  Data driven experiences to increase sales  One page check out – What worked and what needed improvements  Darioush Website  Perpetual shopping cart: sleek, interactive, convenient shopping experience  Post-login custom cart takes shoppers through a simple 4-step checkout  Steps are easy to navigate both for new and returning clients  Checkout, start to finish, in under one minute.

Wine Business Monthly would like to thank the following partners and sponsors: