What is a Mission Statement?

A Mission Statement Should be: Short Memorable Inspiring It should contain: Who you market is What need or want you are satisfying and….Why should people even care about you Business?

Nike Nike’s mission statement is “To bring inspiration and innovation to every athlete in the world.” The legendary University of Oregon track and field coach and Nike co-founder Bill Bowerman said, “If you have a body, you are an athlete.” Bowerman was a teacher who showed athletes the secrets to achievement. Nike invites you to experience our innovative and inspiring products.products

Pepsi Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.

Big Brothers and Sisters of Canada We believe that by changing the course of young lives we can in turn be changing the course of a community’s future. That it could lead to a reduction in poverty and unemployment, to safer schools and neighborhoods and to a renewed optimism for growth. That it could even lead to change on a broader, more far-reaching scale.

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