Carson City Redevelopment Workshop Office of Business Development

Carson City’s Vision Statement Proud to be Nevada's State Capital, Carson City will perpetuate its heritage, cultural diversity, and natural setting by providing a diversified and well-planned community for people of all ages and backgrounds. We will work together under an open government process to guarantee the best possible environment of public safety, a strong economy, and an effective infrastructure. Quality education and recreation will provide our citizens with a sense of well-being and personal freedom. Carson City will continue to be a leader in effective local government.

Office of Business Development Mission Statement To work with the business community, entrepreneurs and the public to encourage business start up, recruitment, expansion and retention.

Office of Business Development Business Recruitment Business Expansion Business Retention Redevelopment Business Assistance Economic Information Marketing Partnerships Infrastructure Activities SBDC SBA MAP Statistics Markets Taxes Trade Shows Advertising Web Site Job Connect

Redevelopment Areas: Redevelopment Area #1 Downtown Carson City Formed in 1986 Amended to include Costco and the Carson Mall. Redevelopment Area #2 South Carson Street plus the former KMart Formed in 2004 Amended to expand to a full commercial redevelopment area. Carson City Redevelopment Authority

Redevelopment Plan Objectives: Strengthen the economy. Expand the City’s tax base. Develop a consistent theme centered around history and Carson City’s role as the Capital. Approve the appearance of commercial areas. Encourage more landscaping Promote preservation of historic structures. Promote recreational activities. Promote development of housing. Promote greater cooperation with the State and School District. Downtown Carson City

Redevelopment Plan Objectives: Enhance land use patterns that create diversity of activities. Develop physical linkages between the Roundhouse, Downtown and the Railway Museum. Improve circulation for cars, bicycles and pedestrians. Improve public infrastructure. Utilities Street lighting, signage and street furniture systems Information kiosks Additional, convenient parking People oriented spaces Downtown Carson City

Provides guidelines with respect to the built environment: Scale Building style Façade style Building Materials Streetscapes Allows development according to form rather than use: Promotes a health mix of uses. Regulatory friendly Mixed-Use Urban Code

Create partnerships with the private sector to encourage business development, make aesthetic improvements to buildings and preserve historic structures. Provide public Infrastructure improvements that enhances the functionality of all properties, provides public spaces and enhances the pedestrian experience. Facilitate special events that brings customers to Downtown businesses. Actively market and promote Downtown. Investment Strategy

Downtown Mixed Use Urban Code Redevelopment Plan / Objectives Investment Strategy Partnership Programs - Infrastructure Programs Activities Programs Incentives Revolving Loans Non-RDA Capital RDA Capital Improvements Marketing and Promotions Special Events

Partnership Programs - Revolving Loan Programs Incentive Programs Encourages specific investment in the redevelopment area. Provides low interest loans as a match to private investment. Must meet the objectives of the Redevelopment Plan Requires repayment over a specified period of time. Encourages specific investment in the redevelopment area. Provides a match to private investment. Must create a specified economic impact so as to guarantee a specific economic result for the City. Must meet the objectives of the Redevelopment Plan Repayment may be required if certain requirements are not met.

Possible Incentive / Revolving Loan Programs Pre-development Costs Architectural and/or design costs. Exterior Improvements Façade, signage, landscaping Interior Improvements Building remodeling, equipment Rent Assistance Limited rent subsidy. Property Acquisition Acquiring property for business.

Redevelopment Partnership Programs Business Recruitment Business Expansion Business Retention Pre-development Costs Exterior Improvements Interior Improvements Rent Assistance Property Acquisition Incentive? Revolving Loan?

Pre-Development Costs Recruiting? Expanding? Retaining? Incentive? Revolving Loan? Incentive? Revolving Loan? PurposeToolProgram Other uses, limitations or restrictions? RDA #1

Exterior Improvements Recruiting? Expanding? Retaining? Incentive? Revolving Loan? Incentive? Revolving Loan? PurposeToolProgram Other uses, limitations or restrictions? RDA #1

Interior Improvements Recruiting? Expanding? Retaining? Incentive? Revolving Loan? Incentive? Revolving Loan? PurposeToolProgram Other uses, limitations or restrictions? RDA #1

Rent Assistance Recruiting? Expanding? Retaining? Incentive? Revolving Loan? Incentive? Revolving Loan? PurposeToolProgram Other uses, limitations or restrictions? RDA #1

Property Acquisition Recruiting? Expanding? Retaining? Incentive? Revolving Loan? Incentive? Revolving Loan? PurposeToolProgram Other uses, limitations or restrictions? RDA #1

Process Pre- application filed by applicant Application considered by RACC Application considered by OBD Director Application for more than $25,000 Full Application completed and presented to RDA Applicant may appeal to RDA Recommended for Approval Denied Partnership Agreement drafted Approved OBD implements Agreement Project completed Internal Auditor audits agreement transactions. Finance Dept collects any performance data required by the Agreement. OBD verifies data and provides report to RDA Application for less than $25,000 Approved Full Application completed and reviewed by OBD Applicant may appeal to RACC Denied OBD Reports approval to RDA Results of Partnership included in annual RDA Report. RDA Approves Agreement Less than $25,000

Pre-Application Format Project Name and Description The applicant provides a description of the project. Development Objectives A list of objectives for the Area are listed. These can change from year to year, or from application cycle to application cycle. Development Objectives Analysis The applicant provides reasons the project assists the RDA in meeting the objectives listed. This information provides a “screening” tool for considering applications. Economic Objectives A list of economic objectives for the Area are listed. These can change from year to year, or from application cycle to application cycle. Economic Impact Information The applicant provides the economics of the project, ie, taxes generated, jobs created, capital investment. Partnership Program Requested The applicant provides the amount of the incentive or loan requested and Under which program the request is being made. Economic Objectives Analysis The applicant provides reasons the project meets the objectives listed. This information provides an additional “screening” tool for considering applications. Business Information The applicant provides information related to his/her business. This could be a summary of the business plan..

Other Considerations Timing of acceptance of applications for incentive / revolving loan programs. Role and composition of the Redevelopment Citizens Advisory Committee. Other???

Next Steps Staff will bring the following back in draft form: Program policies Program applications Program flow charts Draft revisions to Redevelopment Plan Draft ordinances and/or resolutions that may be required

Future workshops / direction Infrastructure programs Funding for a capital investment program. Coordination with other capital programs. Development of a capital investment program. Marketing and Special Events Redevelopment used as “seed” money for events which stimulate business activity. How new events are developed, implemented and evaluated. Coordination of public and private marketing efforts.

Redevelopment Plan Objectives: Address economic viability of empty big box stores. Address economic viability of empty buildings, irregular parcels and deteriorating mobile home parks. Improve streetscapes and traffic circulation. Expand housing opportunities Retain and expand auto sales Assist auto dealers with marketing efforts. Work with the State to maximize private investment at the former Armory site. Improve the appearance of South Carson Street. South Carson Street

Provides guiding principles of economic vitality: Diversify the economic base Encourage and assist in redevelopment efforts. Promote economic development alternatives that result in a net positive fiscal impact to the City. Encourage cooperation between the public and private sector. Encourage redevelopment and reuse of underutilized retail spaces. Envision Carson City Master Plan

Increase the economic viability of under utilized retail space and irregular parcels. Facilitate retention and expansion of auto sales Improve streetscapes and traffic circulation. Expand housing opportunities. Investment Strategy

Envision Carson City Redevelopment Plan / Objectives Investment Strategy Partnership Programs - Infrastructure Programs Activities Programs Incentives Revolving Loans Non-RDA Capital RDA Capital Improvements Marketing and Promotions

Possible Incentive / Revolving Loan Programs Pre-development Costs Architectural and/or design costs. Exterior Improvements Façade, signage, landscaping Interior Improvements Building remodeling, equipment Rent Assistance Limited rent subsidy. Property Acquisition Acquiring property for business. Auto Sales Relocation Assistance Moving an auto dealership into the redevelopment area. Auto Sales Expansion Assistance Incentive for existing dealers to add new “points” to their dealership.

Pre-Development Costs Recruiting? Expanding? Retaining? Incentive? Revolving Loan? Incentive? Revolving Loan? PurposeToolProgram Other uses, limitations or restrictions? RDA #2

Exterior Improvements Recruiting? Expanding? Retaining? Incentive? Revolving Loan? Incentive? Revolving Loan? PurposeToolProgram Other uses, limitations or restrictions? RDA #2

Interior Improvements Recruiting? Expanding? Retaining? Incentive? Revolving Loan? Incentive? Revolving Loan? PurposeToolProgram Other uses, limitations or restrictions? RDA #2

Rent Assistance Recruiting? Expanding? Retaining? Incentive? Revolving Loan? Incentive? Revolving Loan? PurposeToolProgram Other uses, limitations or restrictions? RDA #2

Property Acquisition Recruiting? Expanding? Retaining? Incentive? Revolving Loan? Incentive? Revolving Loan? PurposeToolProgram Other uses, limitations or restrictions? RDA #2

Auto Sales Relocation Recruiting? Expanding? Retaining? Incentive? Revolving Loan? Incentive? Revolving Loan? PurposeToolProgram Other uses, limitations or restrictions? RDA #2

Auto Sales Expansion Recruiting? Expanding? Retaining? Incentive? Revolving Loan? Incentive? Revolving Loan? PurposeToolProgram Other uses, limitations or restrictions? RDA #2

Other Considerations Is some form of Advisory Committee needed? Process Should the application process differ from Redevelopment Area #1 Other???

Next Steps Staff will bring the following back in draft form: Program policies Program applications Program flow charts Draft revisions to Redevelopment Plan Draft ordinances and/or resolutions that may be required